Tag Archive for: Rosewood Virtual Administrative Services

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Reposting on Instagram for Business

Reposting on Instagram for Business

 

What are the rules for reposting on Instagram? Should you do it?  What if you sell their product in your store?  What if you think they took a beautiful photo that would flow with your Insta-Story?  How do you know when reposting on Instagram is okay or not?

I get asked this question all the time.  With other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

There are no crystal clear rules.  Then how do you know how to behave properly when it comes to reposting on Instagram for Business accounts?  Here’s what you should know.

What Do Instagram’s Terms & Conditions Say?

Not a whole lot actually. Other social media streams like Facebook and YouTube, there are clear rules and guidelines for this.  Instagram is different.

What They DO Say

  • You must be over 13 years of age
  • Content must not be offensive
  • You are responsible for your own account
  • You must not defame or imitate someone else
  • Do not use it for illegal purposes
  • Don’t send viruses/malware through Instagram
  • Don’t use bots, crawlers, etc.
  • Follow the community guidelines…

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Holiday Social Media Marketing Tips

It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more

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Stop Thinking of Social Media as a Chore

When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing.  They think of it as a chore.  And while I understand the logic behind it, it is also a misconception.  Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!

Yes, Social Media Marketing does have similar qualities to chores. 

Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.

Start thinking of Social Media as a Sales/Marketing Employee. Read more

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