Tag Archive for: Rosewood Virtual Administrative Services

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A Small Business’s Accountability to Sustainability

I have recently been fortunate to work with a small business owner who specializes in the sustainability industry in relation to businesses.  This got me thinking about how I, as an individual and as a small business owner, can make my life and the way I do business more sustainable.

Renowned author and speaker Bob Willard is an expert in this field and is currently working towards developing a Future-Fit Business Benchmark. “The Future-Fit Business Benchmark defines a set of science-based performance criteria that describe a company that is fit for the future. The aim of the benchmark is to help business leaders and investors understand the rapid, radical, and necessary changes required if companies, people, and the environment are to have the possibility of mutual well-being and prosperity, today and in an unpredictable future.” Read more

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How to Get Found Online: Creating an Effective Online Presence

Online Presence word cloud concept

How to Get Found Online: Creating an Effective Online Presence

In the second part of my three-part series, How to Get Found Online, we’ll explore how to create an effective online presence.  If you missed my first blog on selecting your target market, you can find it here, as this will be critical to effectively marketing online.  Now that you’ve carefully selected your target market, it’s time to narrow down where to spend your marketing efforts (and budget).  In an ideal world where money is not an issue, you can simply push out your marketing to every single online directory, social media stream, building website upon website and hoping that a member of your target market stumbles upon you.  But, this is not that world, and unfortunately, money is always an issue, especially for small businesses and entrepreneurs.  That is why they need a plan to have their online strategies budget work in the most effective way possible. Read more

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3 Words of Intention for 2016

Whatever-you-do,-make-sure-it-makes-you-Happy-on-limes

Whatever-you-do,-make-sure-it-makes-you-Happy-on-limes

3 Words of Intention for 2016

A small movement has been started by our very own Karen Armstrong of Inside Out in Newmarket and she calls it her Intention Words.  Instead of setting goals or resolutions, she chooses to start the New Year by focusing on 3 Words that will inspire us and help open us up to all that 2016 will bring. From a Social Media Strategist stand-point, this is a unique type of blog post as it shies away from the normal educational purpose of a business blog and instead gives very personal insight into the business owner themselves.  As a solopreneur or small entrepreneur, it can be a great idea to write these personal posts every once in a while for the public to get to know you a little better. Read more

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