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Finding the Right Font for the Right Message

When it comes to business branding, it’s arguable that HOW the message looks is almost as important as the message itself.  Business owners will spend hours developing the perfect logo, taglines, mission statements, etc.  But once those are complete, which of the thousands of fonts do you choose to represent you, your business and your message?

As a website developer, I have seen that choosing a font is one of the most important processes.  You want your message and your branding to be consistent.  Here is a great article on where to start when choosing fonts and helps with common questions like what the main types are – serif, sans-serif and cursive.

By the way, does that all-caps font look familiar to you in the image above?  It’s called Lion King.  Now you see how important font and its associations (even subconsciously) can be! Read more

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6 Tips for Better Business Facebook Posts

6 Tips for Better Facebook Posts for Business Newmarket Social Media Marketing Aurora Newmarket Richmond Hill Markham Rosewood VA

A Business Facebook Page is a tool that can be very beneficial for small businesses and their social media marketing campaigns.  It allows a business to connect with its fans and followers in a real way that you don’t get with just a website alone.  If you do not have a Facebook Business Page, I highly recommend you start creating one, or contact me for more information on this.  Facebook can help you drive customers to your website, and work on building and maintaining a relationship with those customers.  Once you have the page, what do you post?

Here are 6 tips for publishing better posts on your Business Facebook Page:

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Proper Facebook Etiquette

Proper etiquette for growing facebook followers and friends for business - social media marketing newmarket

Facebook is one of those social media tools that I find is black and white for personal pages but becomes a little grey and blurry when it comes to business pages and social networking behaviour.  I recently started networking for my small business and have since been flooded with Facebook Friend Requests, the majority of which from individuals that I don’t personally know.  This week I’m going to focus on how to build a great online network of Friends on Facebook and how to be a good Facebook friend in return. Read more

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