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The Importance of Corporate Social Responsibility (CSR) for Your Business

corporate social responsibility rosewood va deanna simone

We already know that the days of operating solely for profit are long gone. Whilst this is still a priority, many businesses like, Rosewood, now care about more than just the bottom line. They now focus largely on corporate social responsibility.

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and acknowledges and handles its environmental and social impacts. This means careful consideration towards human rights, the community, environment, and society in which the business operates.

5 Ways To Be More Socially Responsible in Business

  1. Support causes close to your heart
  2. Support causes that align with your business
  3. Support your community
  4. Support your friends & family
  5. Collaborate with like-minded people and organizations

Rosewood is a Proud Supporter of Non-Profit Organizations

Here at Rosewood, CSR is undoubtedly one of our top priorities as it actually determines what clients we choose to work with. Whenever we go into business with a new client – one of our first conversations is always about the philanthropic or community work they’re involved in.

Rosewood Participates/Has Participated in:

  • Annual Big Bike for Heart and Stroke (Participant on Vince’s Market Team)
  • Pupchella Pawty for SPCA (Sponsor)
  • Walk It Off’s Annual 5K (Participant)
  • Doane House Hospice
  • Client Events & Fundraisers for Good Causes
    • Covenant House (Rob Barlow of WireIE)
    • Easter Seals Dancing with the Stars (Brian Johns & Maria Ciarlandini of Vince’s Market)

Rosewood is Working/Has Worked With:

We are proud to offer a 10% discount on all projects for qualifying Non-Profits Organizations.

Philanthropic Organizations in York Region:

There are many philanthropic groups which also allow you to network with like-minded individuals. Here are juts a few within York Region that you can attend and contribute to. Expand your network while doing good!

Rosewood founder, Deanna Simone, is currently on the board for Green Connections Networking Group, which promotes environmentally and socially responsible initiatives in York Region.  You can attend the next meeting for free as her personal guest. Email her here.

The Bottom Line

Remember that when corporate social responsibility is integrated into your business model, it can attract positive publicity, work as a marketing strategy to network with like-minded people, help attract and retain top talent, and improve relationships with customers and their communities. The benefits are far reaching, including client retention, improved sales, financial success, and a sense of community. 

“We make a living by what we get. We make a life by what we give.” – Winston Churchill

Questions? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.

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A Celebration of Success – Rosewood Turns Three

rosewood third anniversary a celebration of success
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To Blog or Not to Blog, That is the Question

Blogging, RosewoodVA, Deanna Simone, Aurora, Newmarket, York Region, Website Designer

As an entrepreneur it can feel like you are endlessly changing hats. You are simultaneously your CEO, IT team, marketing agency, financier and cheerleader. When every moment matters and time management is essential, adding one more task to the mix, blogging, might have you skeptical. But blogging, writing small topic-specific posts on your website, can have incredible benefits for your business.

The Benefits of Blogging

We live in a world where people want to feel connected to the companies and services they choose to spend their time or money on. It’s the reason you will see any large company like Coca-Cola, or Nike with a ‘news’ page on their website.

Blogging on your website is a quick way to create these connections with your clients, while controlling the topics you share. It gives you the opportunity to resonate with your readers, to give clients a taste of your personality and the things that matter to you as a business owner, and to boost your credibility by communicating your knowledge of your industry.

And the marketing machine that is Google loves new content! Google wants to show searches the most recent and most relevant content specific to their search terms. Every time you create a new post for your website you help your SEO (search engine optimization) by letting the cyber world know that you are still an active thriving business.

What to Blog About

For those just starting out, this is one of the biggest hurdles, what do I write about? I’m an aesthetician, an arborist, a lawyer, what do I have to say? The answer to that is, anything.

The problem with blogging falls under our perceptions of it. Sometimes we view it as mindless drivel, when really it’s an opportunity to share knowledge about our industries. Whatever you’re business, you’ve probably been asked a question about it.

Every time someone asks you a question, this is a potential blog topic.

Maybe they want to know what the benefits of using essential oils in pedicures are, or what type of trees grow best in full sun. In my case, people often ask me what the benefits of blogging are and is it really worth their time.

Regardless of the business you’re in, questions equal opportunities for blogs, and more importantly questions equal connections with those asking.

If you’re still struggling with where to start, think about the question you get asked the most. Right there you have at least ten potential blog topics. Challenge yourself to answer those questions in a minimum of three hundred words and show your clients what you know, who you are, and why you deserve their business.

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