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A Small Business’s Accountability to Sustainability

I have recently been fortunate to work with a small business owner who specializes in the sustainability industry in relation to businesses.  This got me thinking about how I, as an individual and as a small business owner, can make my life and the way I do business more sustainable.

Renowned author and speaker Bob Willard is an expert in this field and is currently working towards developing a Future-Fit Business Benchmark. “The Future-Fit Business Benchmark defines a set of science-based performance criteria that describe a company that is fit for the future. The aim of the benchmark is to help business leaders and investors understand the rapid, radical, and necessary changes required if companies, people, and the environment are to have the possibility of mutual well-being and prosperity, today and in an unpredictable future.” Read more

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6 Tips for Better Business Facebook Posts

6 Tips for Better Facebook Posts for Business Newmarket Social Media Marketing Aurora Newmarket Richmond Hill Markham Rosewood VA

A Business Facebook Page is a tool that can be very beneficial for small businesses and their social media marketing campaigns.  It allows a business to connect with its fans and followers in a real way that you don’t get with just a website alone.  If you do not have a Facebook Business Page, I highly recommend you start creating one, or contact me for more information on this.  Facebook can help you drive customers to your website, and work on building and maintaining a relationship with those customers.  Once you have the page, what do you post?

Here are 6 tips for publishing better posts on your Business Facebook Page:

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Proper Facebook Etiquette

Proper etiquette for growing facebook followers and friends for business - social media marketing newmarket

Facebook is one of those social media tools that I find is black and white for personal pages but becomes a little grey and blurry when it comes to business pages and social networking behaviour.  I recently started networking for my small business and have since been flooded with Facebook Friend Requests, the majority of which from individuals that I don’t personally know.  This week I’m going to focus on how to build a great online network of Friends on Facebook and how to be a good Facebook friend in return. Read more

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