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Proper Facebook Etiquette

Proper etiquette for growing facebook followers and friends for business - social media marketing newmarket

Facebook is one of those social media tools that I find is black and white for personal pages but becomes a little grey and blurry when it comes to business pages and social networking behaviour.  I recently started networking for my small business and have since been flooded with Facebook Friend Requests, the majority of which from individuals that I don’t personally know.  This week I’m going to focus on how to build a great online network of Friends on Facebook and how to be a good Facebook friend in return. Read more

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How Millennials Are Changing Online Marketing for Local Small Businesses

The online marketing landscape is changing, especially for small businesses.  The rise of “the millennials” is forcing businesses of all sizes to inspect their marketing efforts and realign them with the tendencies and beliefs of this generation.  As a website developer, social media marketing specialist AND a millennial, I would like to shed some light on this unique group, their tendencies and what this means for your local small business’ online presence.

My parents are Late Boomers/Generation X (depending on your resources), and I am a millennial.  Just the word itself annoys me, because of the negative stigma associated with it.  I have a degree in linguistics from U of T, and the fact holds true is that a word can convey prejudice meanings just by its sound.  Millennials are individuals born between 1980-2000.  Although not as catchy as “millennials”, they can also referred to as “Generation Y” or “Echo Boomers”. Read more

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