Tag Archive for: online marketing newmarket

covid-19

Throughout the COVID-19 Pandemic, I have been thoroughly impressed with our government’s responsiveness. Not only are they developing these programs quickly, but they are rolling them out in a very organized fashion.

Because we work with so many entrepreneurs and small businesses, we wanted to put together this COVID-19 Cheat Sheet of Programs available to Small Businesses. We will continue to update this article as more information is released by the applicable governing bodies.

Main COVID-19 Programs Currently Available to Small Businesses in Ontario:

Canada Emergency Business Account (CEBA)

What is it: Interest-free loans of up to $40,000.

To Qualify: Have paid between $20,000 – $1.5 million in total payroll for 2019.

To Apply: Via your online banking with bank/credit union.

Note: Interest-free if paid back by December 31st, 2022.

Quite a few of our clients have applied and been approved for this program. It’s a great relief to have peace of mind and use this when absolutely necessary to keep things moving smoothly and stay afloat. The application process is simple. Log into your normal online banking and there will be an intake form to complete. Once approved the money will deposited into our account within 5 business days.

We recommend keeping a detailed excel document of any uses of this loan, and then creating a payment plan based on when things get back to normal. Ensure you pay back and loan amount by December 31st, 2022 to avoid any interest payments. If you do that you may also be eligible for up to $10,000 in loan forgiveness.

Canada Emergency Wage Subsidy (CEWS)

This is an incredible effort to keep as many people employed as possible during COVID-19. The responsibility is still on the employer to provide a safety compliant workspace for the employees.

What is it: Subsidy covers 75% of an employee’s wage up to $847/week.

To Qualify: Your business must have suffered a drop in gross revenues of at least 15% for March and 30% in April & May.

To Apply: Apply via your CRA Business account on April 27th.

Note: Be ready to apply; calculate how much you’re eligible for via the CRA website: https://www.canada.ca/en/revenue-agency/services/subsidy/emergency-wage-subsidy/cews-calculate-subsidy-amount.html

We have a few clients who are eligible for this wage subsidy program, Rosewood included. It’s a good idea to use the calculator now so you are prepared for a quick and easy process on April 27th.  You will need to have copies of your payroll statements or your T4’s for individual employees.  It also takes into consideration whether you are an “arms-length” employee or not, meaning if you are related to the business owner.

Canada Emergency Commercial Rent Assistance (CECRA)

Small business owners with brick and mortars have been begging for this program. We have signed petition after petition to have this program made available. Without this, it would be the demise of main street businesses across Canada.

What is it: The Canadian government is partnering with provinces to provide a subsidy program for commercial building owners. The business owner pays 25%, the building owner pays 25% and the federal and provincial governments split the remaining 50%. This in effect will lower rent by 75% to commercial small business tenants. It also includes a moratorium on eviction during COVID-19.

To Qualify: The building owners must give their renters a 75% reduction in rent for May and June.

To Apply: The Canada Mortgage and Housing Corporation will administer and deliver the CECRA via a rent forgiveness program. Forgivable loans will be dispersed by the mortgage lender. Application details are coming soon and we will update here.

Note: We will update this post once more details are made available. More information is available here: https://pm.gc.ca/en/news/news-releases/2020/04/24/prime-minister-announces-partnerships-provinces-and-territories

We’re trying our best to stay up to date with details on these programs available to entrepreneurs and small businesses in Ontario during COVID-19. We will continue to update this article as new details are released regarding these three programs.

Let’s Connect

Rosewood is a full-service digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on InstagramFacebook and LinkedIn. Or contact us to chat about your marketing goals for 2020 or to discuss how Rosewood can assist you in building your website!

Sign up for our Newsletter to keep up with our latest news!

Until next time,

Deanna Simone

social media scheduling

It’s 2020. So, let’s face it, social media is HUGE in the world today. It is important to post meaningful content frequently; we recommend posting at least posting 2 times per week. With that being said, we understand that it can be difficult to remember to schedule these in with the busy lives that we all (especially entrepreneurs) live. This is where social media scheduling apps come in!

That’s why we are comparing 4 of the most popular social media scheduling apps.

Why Use a Social Media Scheduling App?

As we mentioned before, it can be difficult to keep up with a set schedule for social media as life is busy for all of us, and understandably so. With a social media scheduling app, you can keep your content flowing and generate a larger audience through the use of hashtags. If you dedicate just one hour each week to planning and scheduling your social media content, you can schedule an entire week’s worth of content and not have to worry about it again until the following week.  Wondering what to post about? Check out our blog on Social Media Content Solutions for Small Business.

Scheduling App #1: Planable.io

Planable is a great tool for social media scheduling. If you are an agency with multiple clients that you manage, Planable is definitely the best option for you. Their premium plan offers 5 workspaces all under one login and allow for up to 7 users. This means you can allow your clients permission to make changes, or upload their own imagesinto the shared workspace. Planable allows you to plan a post for a specific date and time and will notify your mobile device when it’s time to post. Planable is definitely a favourite of ours here at Rosewood. However, if you work on your own and wish to do the scheduling on your own, Planable may not be the right option for you. Enter, Later.com.

Starter Plan

Premium Plan Enterprise Plan
  • $32.50/month
  • $82.50/month
  • Customized by Planable for you
  • 1 Workspace
  • 5 Workspaces
  • Custom Number of Workspaces
  • 3 Users
  • 7 Users
  • Custom Number of Users

*Please note that these prices are in USD*

Scheduling App #2: Later.com

Later is also a Rosewood team favourite. Unlike Planable, Later allows a free option. Who doesn’t love free?! With Later, you are able to have a visual Instagram planner to properly plan out how your feed will look. Later also offers an automatic publishing tool, this feature alone is worth its weight in gold. You simply schedule your posts for a specific date and time, and your posts will automatically go out for the set date and time. Keep in mind that as Facebook and Instagram change their APIs, you may need to refresh the connections. If you work on your own, Later.com is the best option for you.

Free

Plus Premium Starter

Brand

  • For Individuals
  • For Solopreneurs
  • For Small Businesses
  • For Growing Companies
  • For Agencies and Large Teams
  • Free
  • $7.50/month
  • $16/month
  • $24/month
  • $41/month
  • 1 Profile per Social Platform
  • 30 posts per social platform
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • 1 Profile per Social Platform
  • 100 posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • 2 Profiles per Social Platform
  • 250 posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post
  • 3 Profiles per Social Platform
  • Unlimited posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post
  • 5 Profiles per Social Platform
  • Unlimited posts per social platform
  • Video Scheduling
  • IG Story Scheduling
  • Allows you to add Instagram, Facebook, Pinterest, and Twitter
  • Shows You the Best Time to Post

Scheduling App #3: Hootsuite

Hootsuite is a social media scheduling platform that has been around a long time. With Hootsuite, if you’re not using the professional plan, you’re paying a fairly large amount of money monthly to manage your social media in comparison to Planable and Later. Typically, we do not recommend Hootsuite as a social media scheduling platform to use. Hootsuite has a very confusing interface that isn’tmodernized; making it difficult for the average person to use. The platforms we’ve mentioned above are much more intuitive, seamless to use and less expensive.

Professional Plan

Team Plan Business Plan
$29/month $129/month

$599/month

  • 10 social media profiles
  • Unlimited Scheduling
  • 1 User Profile
  • Auto Scheduling
  • 20 social media profiles
  • Unlimited Scheduling
  • 3 User Profiles
  • Auto Scheduling
  • 35 social media profiles
  • Unlimited Scheduling
  • Up to 10 User Profiles
  • Auto Scheduling

Scheduling App #4: Buffer

The last social media scheduling platform we’ll compare is Buffer. Buffer, like Hootsuite, has been around for several years and has a fairly difficult interface. We found Buffer difficult to use and not as user friendly as Planable and Later.

Pro Plan Premium Plan Business Plan
$15/month $65/month $99/month
8 Social Accounts

100 Scheduled Posts

1 User

Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)

  • 8 Social Accounts
  • 2000 Scheduled Posts
  • 2 Users
  • Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)
  • IG/FB Story Scheduling
  • Drafts management
  • 25 Social Accounts
  • 2000 Scheduled Posts
  • 6 Users
  • Connects to most social media platforms (Instagram, Facebook, LinkedIn, etc)
  • IG/FB Story Scheduling
  • Drafts management

Which Social Media Scheduling App Do We Recommend?

After looking into all of the above-mentioned social media scheduling platforms, we can say with confidence that Planable.io and Later.com are the best choices. If you’re a larger business that needs multiple social profiles, Planable is a great option for you. If you’re looking for something that is free of cost and doesn’t require multiple social profiles, Later is your best bet!

Let’s Connect

Rosewood is a full-service digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on InstagramFacebook and LinkedIn. Or contact us to chat about your marketing goals for 2020 or to discuss how Rosewood can assist you in building your website!

Sign up for our Newsletter to keep up with our latest news!

Until next time,

Cassandra

course

Online courses have become huge over the last couple of years. With people’s busy schedules, online courses make it easy to learn from the comfort of your own home at your own pace. Whether your course is meant for your staff members, students in school, or just sharing your knowledge with individuals eager to learn, it is important to look for which platform best suits your needs for what you are offering.

Three of the most popular course creation platforms include Thinkific, Udemy, and Teachable. In this blog, we will be comparing the three different platforms and making our recommendations.

Plan Pricing & Features

Thinkific Pricing & Features

Plans

What Does the Plan Offer?

Who is This Plan Recommended For?

Offers a FREE plan with basic features

  • 3 Courses
  • Unlimited students
  • Quizzes & surveys
  • Content hosting
  • Instant access to your funds

Individuals looking to test the course platform

Essentials Plan: $49/month

  • Unlimited courses & students
  • Coupons
  • Email students
  • Affiliate reporting
  • Custom domain
  • Email integrations
  • & More!

Starters with minimal course creation experience

Business Plan: $99/month

  • Unlimited courses & students
  • 2 Site admin accounts
  • 5 Course admins/authors
  • Private & hidden courses
  • Memberships and bundles
  • Certificates
  • Assignments
  • & More!

For course designers that are building a successful online course

Advanced Plan: $279/month

For advanced businesses ready to build an education realm

 

To learn more about Thinkific’s plans and features click here.

Udemy Pricing & Features

Plans

What Does the Plan Offer?

Who is This Plan Recommended For?

FREE Plan

  • Unlimited Courses
  • Video Lectures
  • Audio Lectures
  • Quizzes/Exams
  • Text Lectures
  • Certificate of Completion
  • Q&A
  • Coupon Codes
  • & More!
For course designers that are building a successful online course

Team Plan: $240/month

  • Branded Dashboard and Custom URL
  • Video Lectures
  • Audio Lectures
  • Quizzes/Exams
  • Text Lectures
  • Certificate of Completion
  • Q&A
  • Coupon Codes
  • Unlimited Courses
  • & More!

 

Small teams of 5-20 users that will be contributing to course

Enterprise Plan: Must Contact Udemy for Pricing
  • Branded Dashboard and Custom URL
  • Create and Host Custom Content
  • Create and Share Learning Paths
  • Custom Categories
  • Video Lectures
  • Audio Lectures
  • Quizzes/Exams
  • Text Lectures
  • Certificate of Completion
  • Q&A
  • Coupon Codes
  • Unlimited Courses
  • & More!

Bigger teams of 21 or more users

To learn more about Udemy’s plans and features click here.

Teachable Pricing & Features

Plans

What Does the Plan Offer?

Who is This Plan Recommended For?

Offers a FREE plan with basic features

  • Unlimited Video
  • Unlimited Courses
  • Unlimited Hosting
Individuals looking to try out the course creator

Basic Plan: $29/month

  • Unlimited Video
  • Unlimited Courses
  • 5% Transaction fees
  • Instant Payouts
  • Unlimited Hosting
  • Unlimited Students
  • Course Creation Training
  • Coupon Codes
  • Integrated Affiliate Marketing and Email Marketing
  • & More!

Starters with minimal course creation experience

Professional Plan: $79/month

  • Everything in Basic PLUS:
  • No Transaction Fees
  • 5 Admin Users
  • Product Support
  • Graded Quizzes
  • Course Completion Certificates
  • & More!

Small teams of 5 that will be contributing to the course

Business Plan: $399
  • Everything in Professional Plan PLUS:
  • 100 Admin Users
  • Manual Student Imports
  • Bulk Student Enrollments
  • Custom User Roles

Large teams of up to 100 that will be contributing to the course

To learn more about Teachable’s plans and features click here.

Which Course Platform is Best?

In our opinion, after investigating the three platforms, we have decided that Udemy is best. We think Udemy is best for several reasons. For us, we have a small team and therefore don’t require the more expensive plans that allow for a lot of team users to build to content for the course. The free courses for Teachable and Thinkific do not appear to have as many features as the free version of Udemy. After reading many reviews online for all three of the platforms, we found that majority of people who used Udemy said that they built up a large following due to the built-in promotion engine that Udemy offers. If you’re a starter, Udemy is definitely the best option.

In Conclusion

While Udemy would work best for smaller businesses, it definitely is not the realistic option for larger companies and corporations that have many contributing team members. It is important to do your own research on different platforms to determine which would work best for you and what you are looking to achieve.

Rosewood is a digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on InstagramFacebook and LinkedIn. Or contact us to chat about your marketing goals for 2020!

Sign up for our Newsletter to be notified when we launch our online course!

Until next time,

Cassandra