Tag Archive for: online marketing newmarket

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Creating An Effective Content Strategy For Social Media Doesn’t Have To Be Time Consuming

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A lot goes behind creating an effective content strategy for social media.

Writing engaging captions, creating graphics, picking hashtags and everything else that goes into managing a social media account on a regular basis can be pretty time-consuming.

And even more so, if you are doing it all alone.

This is why a lot of people find that creating a content strategy for their social media platforms can be beneficial, but a bit daunting because in the beginning, it can take time.

However, it doesn’t have to be time-consuming if you know where to look. Let’s take a look at the more efficient ways of creating an effective content strategy without spending too much time.

Steps To Creating The Perfect Content Strategy For Your Social Media Platforms

Set Proper Goals

Setting specific goals for your business will enable you to have a better understanding of the content you want to create for your audience. Some of the chief goals that brands generally focus on include – lead generation, growing your audience, increasing web traffic and increasing engagement.

Planning Your Content Strategy

Pre-planning your social media content is a great way to help cut down on time. You can do this by creating templates for posts that you can build engaging content off of. Base these off of what your audience already responds well to. This is a great first step if your goal is to see a surge in the engagement of your posts.

Using in-app analytics can help with your content planning. Facebook and Instagram allow their users to take a look at their analytics if they have a business account. Taking the time to see which posts generated a higher engagement rate can help plan what content you want to focus on.

Accurate Promotion and Distribution of Content

Creating promotion posts itself will not be enough unless your audiences are actively distributing the content. So how does distribution of content work?

Say for example that you have put up a flash sale post on your story to promote sales. Try making the caption of the story more engaging by asking a question, creating a poll or allowing your audiences to re-share it. Adding a “call to action” (CTA) in your caption will help increase engagement.

Pro Tip: Great content is relatable, relevant and sharable.

Creating a content strategy doesn’t have to be time consuming. Start by planning out your goals and doing comprehensive research before designing a content strategy. This will save you time and enable you to create more engaging and effective content for your business! Knowing who your followers are, what they interact with and what posts get the highest engagement rate are all great places to start creating a strategy for your content.

Don’t have the time? Book a call with us today to go over how we can help you with your social media!

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4 Content Prompts to Get Out of Your Social Media Funk

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Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

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How to Work Remotely Effectively

With the global pandemic of COVID-19 going on, many people have been asked to work from home to lower the spread of the virus. However, it can be difficult when working from home to manage when and where to work, and to set boundaries between work time and personal time.

If you’re new to working from home, you will need to alter your normal habits in order to be successful.

We have come up with 10 tips to help you work remotely effectively.

Maintain a Set Schedule

It is important to create a set schedule and stick to it. When you have set work hours, this helps to maintain your work-life balance. If you are working at odd times during the day, this can make it harder to create that balance and hard to decipher when it is time to work, and when it is time to relax.

Don’t Oversleep

When you’re working from home, it makes it easier for you to decide to get those few extra hours of sleep in the morning and then start your work later on in the day. We don’t recommend doing this. If you stick to your typical schedule of waking up at the same time you normally do when going to work, this will make it a lot easier to be productive and easier to adjust to your new work lifestyle.

Create a Separate Workspace

One of the most important things to do when working from home is by creating a workspace environment for yourself. We understand that having a whole room for an office space is not realistic for everyone as not everyone has that extra space. However, try to at least have your own desk in a quiet space of your home. When you have a dedicated workspace, it makes it easier for you to separate your work time from your personal time. Doing your work from your bed or kitchen table can make it hard to separate your work and personal time. When you’re in your workspace, you are expected to work. And when you aren’t in your workspace, you are on your own time.

Leave Your House

It is important to still keep your body moving and getting some Vitamin D. Take a break from work at least once a day and while of course maintaining social distancing, try going for a walk, sitting out in your backyard, cutting the grass, etc.

Maintain a Morning Routine

Start your day off right by maintaining your regular morning routine. You wouldn’t go to your regular place of work without getting dressed, washing your face, brushing your teeth, making yourself breakfast, etc. So, don’t do that while working from home either. Working in your pajamas is okay on occasion, but doing this everyday will lead to tiredness, laziness, and lack of desire to actually work.

Have an Understanding With the People in Your Household

Ensure that the people you live with understand your situation. It is key to not be bothered while doing your work, the same way you are not bothered when you are at your physical job location. Let your family members know that you need your own time and space while you are working. Make sure you have ground rules with your family in regard to what they can and can’t do while you are working. For example, having someone play the drums in the room beside you is not beneficial to your focus and concentration. This is a time of understanding and working together to ensure that everyone can still continue their work and responsibility effectively.

Stay Connected with Your Colleagues

It’s a hard time for everyone right now, so be sure to stay connected with your colleagues and check in with them. Working from home can make you feel disconnected, so be sure to continue to socialize with the people you work with, even if you’re not working in the same environment right now.

For us here at Rosewood, we absolutely love using Slack. Slack is a great business messaging app that you can get on your smartphone and computer. For visual communication, we recommend Zoom. Zoom is great for meetings and makes collaboration easier.

Maintain Positivity

We know it can be difficult to remain positive through all the negativity going on right now. However, maintaining positivity is a must in order to work remotely effectively. I always try to keep positive by listening to my favourite songs while getting ready in the morning, by allowing myself the breaks I deserve during the day, and by always reminding myself that I am blessed to still be able to continue working during this pandemic.

Don’t Be Too Hard on Yourself

Working from home isn’t easy – and it isn’t for everyone. That is perfectly okay. Some people work more effectively when they are in a separate physical space for their work that is not their own home. Don’t be too hard on yourself. Try to remember that this is difficult for everyone and that you are not the only one struggling. Don’t be afraid to ask for help! If you are struggling, reach out to your boss, manager, or colleagues for help.

Keep Organized

With all the new adjusting to working from home, it may be hard to keep track of everything you need to do in a day. That is completely understandable, and you shouldn’t be too hard on yourself if there are things you forget. We are all human and this new version of life is taking some adjusting. Using organization applications like Trello or ClickUp can really help you for all your organization needs. Or, if you’d prefer something that is tangible, a good ol’ fashion day planner is extremely beneficial.

Let’s Connect

Rosewood is a full-service digital marketing agency outside Toronto dedicated to helping entrepreneurs and small businesses grow their online presence. We work with clients across North America and Europe to identify, strategize and reach their marketing goals!

You can join the conversation online on Instagram, Facebook and LinkedIn. Or contact us to chat about your marketing goals for 2020 or to discuss how Rosewood can assist you in building your website!

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Until next time,

Cassandra

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