Holistic Approach to Online Marketing
ho-lis-tic /hōˈlistik/ adjective
: relating to or concerned with complete systems rather than with individual parts
– Merriam-Webster Dictionary Online
Similar to how Holistic Medicine attempts to treat both the mind & the body, Rosewood VA take a holistic approach to online marketing. Treating it as a complete system with each piece playing its role in the successful online strategy as a whole.
I often meet with business owners who paid to have a beautiful website built, only to find that it’s not generating traffic or leads. This is usually because the website has been treated as a solitary object, with nothing driving traffic and engagement. That’s when it’s time to start implementing some complementary strategies.
If you’re not sure which strategies your site is currently using, or should be using, let’s talk!
This whole system is comprised of:
Brand Development & Consistency:
This is your starting block. Develop a brand with a clear vision and stay consistent across all online marketing. This build trust and transparency with your audience.
Website Development & Management
Not all websites are created equal. Websites should be built to not only look great, but also be easy for customers to navigate, be secure against threats, and ultimately to capture leads.
Search Engine Optimization Techniques (Organic & Paid)
In order to get your website to capture leads, it first needs to be able to be found online. Deploy techniques that target your audience and get you found on search engines like Google, Bing, Yahoo, etc.
Social Media Marketing (Organic & Paid)
Social Media is a great tool to not only drive traffic to your website but also build a rapport with your clients and prospective clients. I always say the website is the cold, while social media is warm and shows your business personality (refer to brand development & consistency).
Blogging is a fantastic tool for SEO. But not all blogs are creating equal. Don’t let your time go to waste writing if it’s not optimized to benefit your website.
Newsletters are a great way to capture leads. By capturing leads you now have an in to direct market to your subscribers. Newsletters are also a great customer retention tool when used correctly.
When these individual features work correctly as a whole, you optimize your online presence and increase your visibility to the public.