Tag Archive for: website development services newmarket

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Finding the Right Font for the Right Message

When it comes to business branding, it’s arguable that HOW the message looks is almost as important as the message itself.  Business owners will spend hours developing the perfect logo, taglines, mission statements, etc.  But once those are complete, which of the thousands of fonts do you choose to represent you, your business and your message?

As a website developer, I have seen that choosing a font is one of the most important processes.  You want your message and your branding to be consistent.  Here is a great article on where to start when choosing fonts and helps with common questions like what the main types are – serif, sans-serif and cursive.

By the way, does that all-caps font look familiar to you in the image above?  It’s called Lion King.  Now you see how important font and its associations (even subconsciously) can be! Read more

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How Millennials Are Changing Online Marketing for Local Small Businesses

The online marketing landscape is changing, especially for small businesses.  The rise of “the millennials” is forcing businesses of all sizes to inspect their marketing efforts and realign them with the tendencies and beliefs of this generation.  As a website developer, social media marketing specialist AND a millennial, I would like to shed some light on this unique group, their tendencies and what this means for your local small business’ online presence.

My parents are Late Boomers/Generation X (depending on your resources), and I am a millennial.  Just the word itself annoys me, because of the negative stigma associated with it.  I have a degree in linguistics from U of T, and the fact holds true is that a word can convey prejudice meanings just by its sound.  Millennials are individuals born between 1980-2000.  Although not as catchy as “millennials”, they can also referred to as “Generation Y” or “Echo Boomers”. Read more

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