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importance of google analytics roseewood va deanna simone

If you are a business owner or entrepreneur – chances are you heavily rely on the strength of your online presence and the traffic on your website to acquire clients and build your brand. Which is why it is with your best interest in mind that Rosewood recommends taking full advantage of Google Analytics! Google’s free web analytics service not only allows you to analyze in-depth detail about the visitors on your site, but it also provides valuable insights that can help you optimize the online strategy of your business.

Regardless of whether you run an e-commerce website or an informative blog, every business should understand and study the behaviour of their visitors to deliver better results. Keep reading for our reasons on why you should be regularly using Google Analytics to measure the success of your website – and by extension, your business as a whole.

Conversion Tracking

There is a feature which illustrates how many website conversions you have obtained by visitors on your site. It’s always great to know how many people have visited your site, and where they came from, but how do you know if those users are actually converting?

Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, it is essential to confirm that this traffic is actually converting.

Customer Engagement

Engagement metrics such as the bounce rate and average session duration can do wonders to show how well your website is performing. Google Analytics has a number of features that allow you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

You can also view these statistics against individual pages, giving you a better idea as to what pages are doing well, and which may need optimizing to improve their user experience. Perhaps a page is taking too long to load, or there is too much text and not enough images – leaving the visitor impatient and uninterested. There may be hidden clues to these types of issues in the customer engagement metrics of your site.

Our Top Metrics to Keep an Eye on

  1. # of visitors on website
  2. Average visit length
  3. # of number of pages viewed
  4. Average time on page
  5. Most popular pages on your website
  6. Visitor demographics such as – gender, age, city location, etc.

Converting Data into Business Goals 

Google Analytics data on its own can tell you a lot about website performance. And this information can be very crucial to devising and improving your business plan moving forward. However, you must have a goal in mind for the data to be of use.

True performance tracking and improvement comes from comparisons on current results against previously set goals. Do you want people to get in touch? Download your how-to guide? Use specific goals to target what areas of your website you want to work on.

How Rosewood Can Help

Now that you’re sold on the many business benefits of Google Analytics – feel free to get in touch with us to see how your metrics can skyrocket with our support and training services. If you are new to the analytics world, fear not! We can happily show you the ins and outs of how to use and track the analytics metrics of your website.

And to briefly summarize, Google Analytics can monitor the effectiveness of your online marketing strategies, content, user experience, and functionality on your website. Once you identify any issues your site may have, Rosewood can help you create a solution. Google Analytics provides you with the information needed to improve your website, and we strategize to make it happen!

Questions or Comments? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.

corporate social responsibility rosewood va deanna simone

We already know that the days of operating solely for profit are long gone. Whilst this is still a priority, many businesses like, Rosewood, now care about more than just the bottom line. They now focus largely on corporate social responsibility.

Corporate Social Responsibility (CSR) is when a company operates in an ethical and sustainable way and acknowledges and handles its environmental and social impacts. This means careful consideration towards human rights, the community, environment, and society in which the business operates.

5 Ways To Be More Socially Responsible in Business

  1. Support causes close to your heart
  2. Support causes that align with your business
  3. Support your community
  4. Support your friends & family
  5. Collaborate with like-minded people and organizations

Rosewood is a Proud Supporter of Non-Profit Organizations

Here at Rosewood, CSR is undoubtedly one of our top priorities as it actually determines what clients we choose to work with. Whenever we go into business with a new client – one of our first conversations is always about the philanthropic or community work they’re involved in.

Rosewood Participates/Has Participated in:

  • Annual Big Bike for Heart and Stroke (Participant on Vince’s Market Team)
  • Pupchella Pawty for SPCA (Sponsor)
  • Walk It Off’s Annual 5K (Participant)
  • Doane House Hospice
  • Client Events & Fundraisers for Good Causes
    • Covenant House (Rob Barlow of WireIE)
    • Easter Seals Dancing with the Stars (Brian Johns & Maria Ciarlandini of Vince’s Market)

Rosewood is Working/Has Worked With:

We are proud to offer a 10% discount on all projects for qualifying Non-Profits Organizations.

Philanthropic Organizations in York Region:

There are many philanthropic groups which also allow you to network with like-minded individuals. Here are juts a few within York Region that you can attend and contribute to. Expand your network while doing good!

Rosewood founder, Deanna Simone, is currently on the board for Green Connections Networking Group, which promotes environmentally and socially responsible initiatives in York Region.  You can attend the next meeting for free as her personal guest. Email her here.

The Bottom Line

Remember that when corporate social responsibility is integrated into your business model, it can attract positive publicity, work as a marketing strategy to network with like-minded people, help attract and retain top talent, and improve relationships with customers and their communities. The benefits are far reaching, including client retention, improved sales, financial success, and a sense of community. 

“We make a living by what we get. We make a life by what we give.” – Winston Churchill

Questions? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.

facebook marketing tips rosewood deanna simone

Facebook marketing may seem tricky at first, but once you get the hang of it – you will be able to take your brand’s online presence to new heights in no time! Check out these 5 hacks which will help you generate traffic and successfully target the right people.

  1. Specify Your Target Market

Facebook allows a highly complex level of ad targeting and is undoubtedly one of the main reasons to be excited about Facebook marketing as a whole. You can target a specific group of people based on their exact language spoken, age, geographic location, hobbies, interests, # of kids, and so much more. Hopefully, you’ve already dedicated time and resources to analyzing your customer base and forming buyer personas. And now you can put those personas to use and advertise directly to the people that are most likely to be interested in your products or offerings.

  1. Target Your Existing Leads

Using Facebook’s ‘Custom Audiences’ feature, you can target leads you’ve captured from your newsletter signup or other lead generation efforts, or even a group of your current customers that you’re trying to upsell. In addition to focusing on insanely targeted audiences, you should also be creating ads for the clients/customers you already have, but in an even more personalized way. For example, if you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website” – you can upload that list and target these people with a custom ad that discusses the next steps for taking their website to the next level.

  1. Clone Your Main Revenue-Generating Audience

Once you’ve acquired enough data, you can actually clone your top-performing Facebook audience! Facebook’s has a ‘Lookalike Audience’ feature which allows you to take an audience you already have and expand your reach by finding new leads that have similar characteristics. In other words, you can duplicate your best customers. It really is that easy! 

  1. Humanize Your Brand with Employee Photos

Facebook’s foundation is built on connecting people. The original intent of Facebook was to interact with friends, and not necessarily advertise your business, but it’s easy for digital marketers to forget this. Focusing solely on product-related messages will only take you so far. Showing the people behind the scenes will allow you to connect with your audience in a more relatable and human way.

  1. Make Effective Use of Emojis

According to AdWeek92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies – (almost) everyone loves them! In short, use emojis in your Facebook marketing posts to add personality and emotion to your text.

And there you have it! And you never know, by putting these 5 hacks to use – Facebook Advertising may soon become your fastest-growing marketing channel!

Questions? Get in Touch!

Until Next Time,

Deanna