Tag Archive for: virtual administrator uxbridge

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5 Genius Facebook Marketing Ideas for Your Business

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Facebook marketing may seem tricky at first, but once you get the hang of it – you will be able to take your brand’s online presence to new heights in no time! Check out these 5 hacks which will help you generate traffic and successfully target the right people.

  1. Specify Your Target Market

Facebook allows a highly complex level of ad targeting and is undoubtedly one of the main reasons to be excited about Facebook marketing as a whole. You can target a specific group of people based on their exact language spoken, age, geographic location, hobbies, interests, # of kids, and so much more. Hopefully, you’ve already dedicated time and resources to analyzing your customer base and forming buyer personas. And now you can put those personas to use and advertise directly to the people that are most likely to be interested in your products or offerings.

  1. Target Your Existing Leads

Using Facebook’s ‘Custom Audiences’ feature, you can target leads you’ve captured from your newsletter signup or other lead generation efforts, or even a group of your current customers that you’re trying to upsell. In addition to focusing on insanely targeted audiences, you should also be creating ads for the clients/customers you already have, but in an even more personalized way. For example, if you have a list of people who downloaded a guide titled “Introduction to Building Your Own Website” – you can upload that list and target these people with a custom ad that discusses the next steps for taking their website to the next level.

  1. Clone Your Main Revenue-Generating Audience

Once you’ve acquired enough data, you can actually clone your top-performing Facebook audience! Facebook’s has a ‘Lookalike Audience’ feature which allows you to take an audience you already have and expand your reach by finding new leads that have similar characteristics. In other words, you can duplicate your best customers. It really is that easy! 

  1. Humanize Your Brand with Employee Photos

Facebook’s foundation is built on connecting people. The original intent of Facebook was to interact with friends, and not necessarily advertise your business, but it’s easy for digital marketers to forget this. Focusing solely on product-related messages will only take you so far. Showing the people behind the scenes will allow you to connect with your audience in a more relatable and human way.

  1. Make Effective Use of Emojis

According to AdWeek, 92% of online users use emojis, and frequent users feel emojis express their feelings more accurately than words. Emojis are kind of like dogs and babies – (almost) everyone loves them! In short, use emojis in your Facebook marketing posts to add personality and emotion to your text.

And there you have it! And you never know, by putting these 5 hacks to use – Facebook Advertising may soon become your fastest-growing marketing channel!

Questions? Get in Touch!

Until Next Time,

Deanna

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Boosting Facebook Ads

Boosting Facebook ads may seem daunting at first.  But, like everything, there are guidelines to follow on what you should promote, when and how.  Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.

Boosting Facebook Ads

Advertising on Facebook is the easiest way to start advertising on social media.  You must have administrator privilegdes for the specific page.  As a page admin you can view insights of your posts to see how they’re doing organically.  You can even view the post’s reach, interactions and impressions.

When Should You Boost a Facebook Ad?

You can technically boost ANY Facebook post originally published by your page.  However, to get the best return on your investment, I recommend you boost when the post:

  • Is visually appealing
  • Accurately represents your business
  • Is already performing well organically

How Much Should You Spend on Boosting Facebook Ads?

Read more

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5 Simple Time-Saving Tech Tips for the Busy Entrepreneur

As a Virtual Admin, I help my clients save time by handling some of their day to day virtual admin tasks.  As such, I’ve come across a trick or two for saving time myself.  As we all know, time is money.  Here are my top 5 simple time-saving tech tips that I swear by!

My Top 5 Simple Time-Saving Tech Tips

1. Keyboard shortcuts

If you’re not using keyboard shortcuts, you could be saving so much more time. The most common keyboard shortcuts include:

    1. Ctrl + C = Copy
    2. Ctrl + V = Paste
    3. Ctrl + Z = Undo
    4. Ctrl + X = Cut
    5. Ctrl + S = Save
    6. Ctrl + P = Print
    7. Ctrl + N = New (Page)
    8. Atl + Tab = Lets you switch between open pages/documents/programs (My absolute favourite!)

2. Organize your email inbox

Previously I was an account manager to over 30 companies and 300 contacts at my previous position. As such I HAD to find a way to organize all those emails.  The #1 rule I followed was to never allow my inbox over 10 emails.  How did I do this?  I created folders for EVERYTHING.

Example:

Inbox: Immediately received items only (max 10)

Folders:

  • Working: Emails that I was currently working on or would get to within 15 mins
  • Follow Up: Emails that I would be working on within that day
  • Client General Folders: i.e. Tim Hortons
    • Client Specific Folders: Support Requests, Projects, Customer Service, etc.
    • General Contact Folders: Contained emails from single-time senders from the company
    • Main Contact Folders: Contacts who I dealt with on a regular basis had their own folders

3. Declutter your desktop icons

Your desktop should be the gateway to the important documents on your computer.  It should only show the main folders/programs you use the most frequently for easy access.

How to set-up a shortcut:

If you use a document frequently, you can set up a shortcut right on your desktop to avoid searching through your folders each time.

  1. Right click the windows start button
  2. Select “Open Windows Explorer”
  3. Locate the document you want to create a shortcut for
  4. Right click on that document and select “Create Shortcut”
  5. You will see a new document called “Filename – Shortcut”
  6. Drag and drop this folder to desired location on your desktop
  7. Now when you open it via your desktop, it will bring you to that document

And don’t worry, anytime you open the document through the shortcut all your changes that you save will be saved to the shortcut linked document as well.

4. Organize Folders

Part of decluttering your desktop can include organizing your folders as well. Windows has a great folder hierarchy system that is easy to use.  You can create limitless folders so that you spend less time searching for a specific document.  Break it down by General Heading, and then into specific headings.  If you find you’re putting a lot of documents into one folder, see if you can further break it down.

5. Recall a sent email

Did you know that you can do this? If you have sent an email and it has not yet been seen/opened by the recipient, you can recall that email to remove it from the recipients inbox.  How cool is that?  This only works with Microsoft Outlook and may depend on your email service provider.

  1. Go to your sent folder
  2. Double click to open the sent email
  3. In the top panel, select the drop down for “Actions”
  4. Click “Recall This Message”
  5. It will ask if you want to just delete the message, or if you want to delete it and replace with a new message.
  6. Select, click “OK” and that’s it!

Just think of what you can do with all that time on your hands!  If you’re finding that you still wish you had more free time, I invite you to contact me to discuss how a Virtual Admin can lift some of those day-to-day tedious tasks from your workload.  It’s my specialty to save you time so you can concentrate on your business!

Hopefully I was able to save you some time.  If you’re still looking for help for day to day virtual tasks, or if you are looking for help building your online presence and awareness through social media marketing, I invite you to contact me by telephone or email, or through Facebook, Twitter, or LinkedIn.  I look forward to helping you help our community!

Until next time,

Deanna

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