How to Get Found Online: Creating an Effective Online Presence

In the second part of my three-part series, How to Get Found Online, we’ll explore how to create an effective online presence.  If you missed my first blog on selecting your target market, you can find it here, as this will be critical to effectively marketing online.  Now that you’ve carefully selected your target market, it’s time to narrow down where to spend your marketing efforts (and budget).  In an ideal world where money is not an issue, you can simply push out your marketing to every single online directory, social media stream, building website upon website and hoping that a member of your target market stumbles upon you.  But, this is not that world, and unfortunately, money is always an issue, especially for small businesses and entrepreneurs.  That is why they need a plan to have their online strategies budget work in the most effective way possible. Read more