Tag Archive for: Rosewood Marketing

Graphic for the blog post"Fundraising With Online Charitable Gaming: Top Tips for Nonprofits" In a yellow circle there are two hands accepting a heart. In the heart there is a dollar sign.

The past two years have been incredibly challenging for nonprofits, which have had to push their normal fundraising efforts into an online world. Thanks to the advancements in technology in the past years, nonprofits now have a range of ways to raise funds online. Let’s take a look at some of the popular online charitable gaming methods and how to increase your ROI and donor base this year.

What is Online Charitable Gaming?

Online charitable gaming is any form of online gaming which is used to raise funds for your nonprofit. These are a few of the most popular online charitable gaming options:

  • 50/50 Online Raffle – In this type of raffle, half of the prize pot is given to the winner. The other half goes to the charity. It can be repeated monthly, building the momentum and increasing the prize pot.
  • Sweepstakes – These allow you to increase your fundraising efforts and can even be run across the country. By using a licensed sweepstakes company, you can ensure you are following your country’s regulations for sweepstakes.
  • Catch the Ace – This is one of the top charitable gaming options! It runs for up to 52 weeks or until the Ace is found. Each weekly draw gives the winner part of the prize money. There’s also a cumulative jackpot for when the Ace is found. Overtime, the prize gets bigger and the odds get better!

Top Tips for Your First Online Charitable Gaming Fundraiser

Understand the Options on Offer to You

There are so many different options on offer to you today, including raffles like Catch the Ace. You’ll need to choose an AGCO Licensed Supplier to provide you with the properly licensed platform. Before you commit, review whether you have the right resources (i.e. volunteers) in-place to successfully run the Raffle or Catch the Ace. Explore if you want a fully-automated solution, which often comes with a larger price-tag. Or a more affordable hybrid solution, which allows more of the donated funds to stay within your organization.

A Cost-Effective Way to Grow Your Donor Database

Online charitable gaming will not only grow your donor database, but it can also increase your ROI at the same time. It’s a safer alternative to physical fundraisers currently, and you’ll also notice you save a fortune by operating these types of events. You can collect the email addresses of your participants, so you can then target them again in the future for further support.

Work With an Experienced Implementation Partner

In order for you to find success with online charitable gaming, we highly recommend working with an implementation partner. They’ll be able to support you with setting up your fundraiser so that you can focus on other more important tasks for your nonprofit.


Contact us today to set up an appointment to learn more about online charitable gaming and how our team can help you to raise funds for your nonprofit this year.

A graphic of a woman holding a laptop looking up Canva tips for content creation for social media

Canva is such an amazing tool when it comes to content creation and it’s our go-to. While creating content can be fun, it can also be time-consuming, so we’re giving you our top 3 tips and tricks to have on hand while using Canva that will not only make creating content faster, but more enjoyable. 

Tip Number 1: Utilizing the Brand Kit 

Canva has so many amazing features, one of our favourites is the Brand Kit it offers. You can find this located in the menu options to the left side of the screen. Here, you will be able to store all your brand colours, fonts and logos. Whether you are just using Canva for your own personal brand or company or using it for clients, you can create pallets for everyone.  Using the Brand Kit makes content creation much faster, for you don’t need to hunt for a specific colour or font, but rather have it available to you in a matter of seconds. 

Tip Number 2: Content Batching

Content batching can and will be a time saver. You can batch for the week or even the month. What is Content batching? It is creating a large amount of your content at once. Instead of trying to sit down every day to come up with new content, batching will alleviate this stress. One of our favourite ways to speed up content batching while using Canva is to have templates ready to use. If you have recurring posts that you would like consistency with, why not have a template ready to use. That way all you need to do is drag and drop your new image, and change what the text says. Doing this saves you from hunting for the same themes, icons and elements that were used in previous posts. 

Tip Number 3: Staying Organized 

It may be simple to think about, but staying organized in Canva can make a huge difference while using the platform. Canva allows you to create teams, and folders to store all of your content in. One of our favourite features is starring our most used folders. This keeps them available to access at all times in the left menu. Keeping organized will also come in handy when you Content Batch. If you are batching for the month, you can store everything for each month in one folder, making it easy to track down your next post. 

Whether you are just starting with Canva, or have been using it since the beginning, our top 3 tips will definitely help when it comes to faster content creation. By utilizing the brand kit, batching your content and staying organized, you will be able to be more productive while creating your content.

If you have questions about content creation or need help with your social media, please get in touch.

Why ROAS is the most important metric in PPC Ads for Facebook Ads and Google Ads - Marketing Agency Newmarket, Aurora, Barrie, Keswick, Uxbridge

At Rosewood we believe in a well-rounded marketing strategy. 99% of businesses need a website, and a combination of organic and paid marketing to drive traffic to it. Finding the right balance of each is different per business and depends on your marketing campaign goals.

If you run an online store, this blog is for you.  We’re going to dive into ROAS, what it is, how to calculate it, how to set your benchmarks and what you should be aiming for.

What is ROAS?

Return on Ad Spend (ROAS) is the value of the sales generated via clicks through your ads. Your return on investment, but in this case specifically your return on ad spend. In order to get an accurate ROAS metric, you’ll need to have Conversion Tracking setup & enabled on your website via Google Ads Tags or the Facebook Pixel.

The Golden ROAS Rule

The golden rule in ROAS metrics is that for every $1 you spend; you want to make $2.  This is an ROAS of 2.

How to Calculate Your ROAS?

Most platforms have an ROAS calculation built into them (Facebook Ads Manager and Google Ads). You can enable it but customizing your columns in the Ads Manager settings.  To calculate manually, you take the value of the sales and divide it by the cost of the ads campaign.

ROAS = Sales / Spend

  • Example:

    • Website Sales of $100
    • Ad Spend of $20
    • Calculate: 100/20
    • ROAS = 5

Article Key Summary

  • ROAS (Return on Ad Spend) is like ROI but specific to ads.
  • Calculate ROAS = Sales / Spend
  • Golden Rule: ROAS of 2 or more
  • As long as your ROAS is positive, you want to keep spending money on your ads.
  • If your ROAS is negative, reduce your spend and tweak your campaign until it’s positive.

If you have an online store, ROAS is the primary metric we recommend you track.  Other metrics can be deceiving, such as Cost Per Click. This cost per click might be very high, but if it is translating into multi-item high-ticket sales and the ROAS is high – then it’s worth it.

For more information on Google Ads and Facebook/Instagram Ads, please reach out for a complimentary consultation. We love helping small businesses succeed!