The online marketing landscape is changing, especially for small businesses.  The rise of “the millennials” is forcing businesses of all sizes to inspect their marketing efforts and realign them with the tendencies and beliefs of this generation.  As a website developer, social media marketing specialist AND a millennial, I would like to shed some light on this unique group, their tendencies and what this means for your local small business’ online presence.

My parents are Late Boomers/Generation X (depending on your resources), and I am a millennial.  Just the word itself annoys me, because of the negative stigma associated with it.  I have a degree in linguistics from U of T, and the fact holds true is that a word can convey prejudice meanings just by its sound.  Millennials are individuals born between 1980-2000.  Although not as catchy as “millennials”, they can also referred to as “Generation Y” or “Echo Boomers”. Read more