Tag Archive for: fundraising

Graphic of a yellow letter inside of a yellow circle. The background is dark blue with light blue spades. The graphic is for Tips on Fundraising Promotional Emails

Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.

A graphic of a lightbulb inside of a circle. The graphic is for the blog "Everything You Need to Know About Fundraising with Catch the Ace"

Many people believe that in order to raise money for their organization, they need to invest a huge amount of money to begin with. Catch the Ace is an online charity raffle that offers a fantastic return on investment (ROI) without forcing you to spend a fortune to start your fundraising efforts. Let’s take a look at what you should know about fundraising with Catch the Ace.

What is Catch the Ace?

Catch the Ace, which may also be called Chase the Ace, is a progressive weekly raffle. Participants purchase tickets for the chance to win either that week’s jackpot or possibly the progressive jackpot. The aim is to find the Ace of Spades, which participants try to do by choosing a card from a standard deck of 52 cards. This is a type of online charitable gaming-based fundraiser which helps to raise money for your cause. Your game can run for up to 52 weeks or until the Ace of Spades is found.

Each week a random winner will be selected, and they get a percentage of your ticket sales for the week. The card they picked is also revealed at this time, and this card is removed from the deck for future weeks. The progressive jackpot will roll over so that it keeps growing each week. When the Ace of Spades is found, the winner wins the weekly prize AND the progressive jackpot prize. 

The longer the draw goes = the bigger the prize and the better the odds!

The Benefits of Using Catch the Ace for Fundraising

No Limit to the Number of Entries

There are no limits to the number of times someone can enter and donate to your charity. The pricing model is set in a way that encourages more ticket sales.. When someone purchases multiple tickets, they’ll naturally find their luck increases.

Two Chances to Win for Each Player

Each player will receive two chances to win. They could win the weekly jackpot or the progressive jackpot, which builds up week after week.

The Jackpot Increases Each Week

Each week, the progressive jackpot for the game increases until someone finds the Ace of Spades. While it’s impossible to predict an average number of weeks, some jackpots can build into the millions for some nonprofits.

The Prize Money is Fairly Split to Help Your Organization

One thing that makes Catch the Ace so unique for fundraising is how the ticket sales are split. 20% of the week’s sales will go to the weekly winner, 30% to the progressive jackpot, and 50% to the nonprofit.

The Rules And Regulations Surrounding Catch the Ace

As Catch the Ace is classified as charitable gaming, you need to be aware of the rules surrounding this game. In both the USA and Canada, the game is regulated. You will need a state or provincial license to run the game. This license lasts for up to one year, but the rules will vary throughout the country. In the US, you can find out more through the state’s Attorney General’s office, whereas in Canada, you can visit the Alcohol and Gaming Commission’s website for your province. For Ontario you can visit the AGCO’s website.

Catch the Ace is a very cost-effective way to raise money for your nonprofit. You will need to pay the licensing fee, and you may want to run ads for your raffle on social media and websites. While there might also be some software and payment processing costs, these are minimal when you compare them to other fundraising efforts you may have used in the past.

If you are interested  Catch the Ace to raise funds for your nonprofit, schedule a call with the Rosewood team today for more information. Rosewood is a Licensed Gaming-Related Supplier with the AGCO. 

Graphic for the blog post"Fundraising With Online Charitable Gaming: Top Tips for Nonprofits" In a yellow circle there are two hands accepting a heart. In the heart there is a dollar sign.

The past two years have been incredibly challenging for nonprofits, which have had to push their normal fundraising efforts into an online world. Thanks to the advancements in technology in the past years, nonprofits now have a range of ways to raise funds online. Let’s take a look at some of the popular online charitable gaming methods and how to increase your ROI and donor base this year.

What is Online Charitable Gaming?

Online charitable gaming is any form of online gaming which is used to raise funds for your nonprofit. These are a few of the most popular online charitable gaming options:

  • 50/50 Online Raffle – In this type of raffle, half of the prize pot is given to the winner. The other half goes to the charity. It can be repeated monthly, building the momentum and increasing the prize pot.
  • Sweepstakes – These allow you to increase your fundraising efforts and can even be run across the country. By using a licensed sweepstakes company, you can ensure you are following your country’s regulations for sweepstakes.
  • Catch the Ace – This is one of the top charitable gaming options! It runs for up to 52 weeks or until the Ace is found. Each weekly draw gives the winner part of the prize money. There’s also a cumulative jackpot for when the Ace is found. Overtime, the prize gets bigger and the odds get better!

Top Tips for Your First Online Charitable Gaming Fundraiser

Understand the Options on Offer to You

There are so many different options on offer to you today, including raffles like Catch the Ace. You’ll need to choose an AGCO Licensed Supplier to provide you with the properly licensed platform. Before you commit, review whether you have the right resources (i.e. volunteers) in-place to successfully run the Raffle or Catch the Ace. Explore if you want a fully-automated solution, which often comes with a larger price-tag. Or a more affordable hybrid solution, which allows more of the donated funds to stay within your organization.

A Cost-Effective Way to Grow Your Donor Database

Online charitable gaming will not only grow your donor database, but it can also increase your ROI at the same time. It’s a safer alternative to physical fundraisers currently, and you’ll also notice you save a fortune by operating these types of events. You can collect the email addresses of your participants, so you can then target them again in the future for further support.

Work With an Experienced Implementation Partner

In order for you to find success with online charitable gaming, we highly recommend working with an implementation partner. They’ll be able to support you with setting up your fundraiser so that you can focus on other more important tasks for your nonprofit.


Contact us today to set up an appointment to learn more about online charitable gaming and how our team can help you to raise funds for your nonprofit this year.