When it comes to business branding, it’s arguable that HOW the message looks is almost as important as the message itself. Business owners will spend hours developing the perfect logo, taglines, mission statements, etc. But once those are complete, which of the thousands of fonts do you choose to represent you, your business and your message?
As a website developer, I have seen that choosing a font is one of the most important processes. You want your message and your branding to be consistent. Here is a great article on where to start when choosing fonts and helps with common questions like what the main types are – serif, sans-serif and cursive.
By the way, does that all-caps font look familiar to you in the image above? It’s called Lion King. Now you see how important font and its associations (even subconsciously) can be! Read more