Tag Archive for: Deanna Simone

Graphic of a yellow letter inside of a yellow circle. The background is dark blue with light blue spades. The graphic is for Tips on Fundraising Promotional Emails

Fundraising promotional emails are a way to help secure more support for your organization. However, for them to be effective, you need to have a strong email marketing strategy ready to go. Today we’re going to share our top tips for fundraising promotional emails! These will help to increase both your click-through and conversion rates.

1. Write a Catchy Subject Line

The first thing that anyone sees when they receive an email is the subject line. It’s important to make sure it creates an impact on the recipient. In fact, research shows that a third of email recipients will base their decision to open your email on what the subject line says. Keep the subject line of your fundraising promotional emails short and concise with about 60 characters of interesting content for best results.

2. Create a Captivating Email Body

To keep the attention of the recipient of your email, make sure you write a professional email body which is free from typos and grammatical errors. Make sure you format and space the paragraphs in a way that makes it easy for someone to skim through the writing.

3. Responsive Emails

Nowadays, the majority of email recipients use a smartphone or tablet to read their emails. For that reason, you need to use responsive emails, which will be customized for the device that it’s received on. You will miss out on so many potential donors when you don’t format your fundraising promotional emails in this way.

4. Colours, Fonts, and Images

The fonts, colours, and images that you use in your fundraising promotional emails can help to increase brand recognition. However, you need to keep things very professional and on-brand while also offering high-quality images that can be viewed on any device.

5. Add Your Company Logo

Make sure you always include your company logo in your fundraising promotional emails. This should be placed in the top right corner of your emails, which will help to build brand identity and increase trust with your online charitable gaming or other types of fundraising.

6. Finish With A Clear CTA

No email is complete without a clear CTA! You should offer a button to help learn more about your organization or support your fundraising efforts. Without this, all of your hard work in creating a high-quality fundraising promotional email will be wasted.

7. Add an Unsubscribe Link and Contact Email

An unsubscribe link is critical for emails today. This will help you to remain in compliance with data protection laws around the world. You also want to ensure your email recipients have a way to get in touch with you, which makes them more likely to support your efforts in the long run.


Fundraising promotional emails are a great way to connect with your audience and supporters. By following the tips we’ve shared above, you can ensure you write a captivating email that will be opened each and every time. Contact us today for further assistance with your fundraising efforts or to discuss how we can help your company this year.

Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

In our last blog, we talked about email workflow sequences for Shopify and E-Commerce stores, specifically with nurturing leads and new customers. In this blog, we continue with that topic and what to do once you’ve converter your lead into a customer,

Here’s a refresher from the last blog :


“As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.” 

Welcome Emails Workflow

The first template we recommend setting up for email marketing is a welcome email. This is the message a customer will receive when they first sign up for a Shopify store’s mailing list. While you might have a template already for customers who’ve purchased from your store, you also need another one for those who have yet to convert to paying customers. Welcome emails have a higher open rate than standard promotional emails, so it’s a great time to convert customers who weren’t quite ready to invest in your products or services. A welcome email should start with a warm welcome to your new subscribers before offering a discount or incentive to purchase. Use this email to set clear expectations with your customers and encourage them to connect with you on Facebook or Instagram for more information about your Shopify store.

An Abandoned Cart Email Workflow

Customers who’ve abandoned their shopping cart were so close to purchasing from your store, so you just need to give them that final push to secure their business. Email marketing of this type should take on a series of emails, which help to push towards securing their business within a few days. The first email should come one day after the abandoned cart, and it needs to remind them of the products they left behind. Another day later, you’ll send an email that strives to overcome any objections they have. You can offer a FAQ section about the product or service or share product benefits.

Finally, 72 hours later, it’s time to offer them a discount or final incentive to purchase. Find a way to offer this discount without heavily impacting your profit margins. This three-part series is something you should have set up straight away as a new business owner and will help to convert customers who need that little extra push to part with their hard-earned cash.

Repeat Customer Emails Workflow

Repeat customers are just as important as new customers for your email marketing efforts. They make up roughly 25% of most company’s revenue, so don’t overlook building your relationship with these loyal customers. You need to treat them differently from your new customers so that they choose to return to your business over and over again in the future. A few ways to do this include checking in a couple of days after their purchase has arrived. You could also use this as a time to get their feedback or a review of your site. Following that, you’ll want to offer them customized recommendations based on their last purchase. You don’t necessarily need to rely on promo codes with these customers, as this will offer them great value and make shopping easier than before.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today, you’ll find that you not only retain existing customers but also convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. You’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign! 

Blog Graphic of the Shopify logo (Green shopping bag with the letter S in the centre) with letters flying around the top of it.

As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.

A Lead Nurturing Series (An Email Workflow Sequence)

Lead nurturing is a critical email marketing practice for Shopify store owners. You’ll use this type of email workflow to push your customers through your sales cycle. Only a very small percentage of customers are ready to purchase immediately, but about half of them will buy something in the future. Instead of focusing all of your time and energy on the small group who are ready to part with their money now, you need to nurture the others, so they choose your Shopify store when it’s time to purchase.

A good lead nurturing email series could look like this:

Educate your subscribers

The first email in the series can offer more information about your industry. For example, if you are a skincare company, consider educating your customers about the top types of products to improve various skin conditions.

Emails-based on-site browsing

Use your Shopify store history to send a final follow-up email that is based on their initial communication with your site.

Introduce your brand

The next email focuses on sharing more about your brand story. You can use this to build your connection with your audience and share why you are a better choice than other companies.

Share stories

Customers are far more likely to buy from a company who they can connect with. Share stories about how your products have changed other people’s lives in the third email in the series.

New Customer Email Workflow

A brand-new customer needs a slightly different approach to guarantee they’ll return to your Shopify store. Start with a welcome email to begin, before checking in a few days later to see how their purchasing process was so far. Two days after the product arrives, you’ll want to check in again and see if it has arrived and if there are any concerns so far. This can then be followed with a feedback or review email a few days after, which can offer valuable feedback for your email marketing team. Following that, it’s time to move on to securing their future custom. A time-sensitive promotion email is the best way forward, which you can send a second reminder of the following day. You’ll need to ensure the promotion is very limited so that they act quickly and return to your company straight away instead of shopping elsewhere.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today you can convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. In our next blog, we will expand more on this topic and how to use email sequences for how to welcome new customers, repeat customers as well as what to do when you have customers who have abandoned cart. With these tips, we hope that you’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign!