Tag Archive for: Content Creation Tips

, , , , , , , ,

4 Content Prompts to Get Out of Your Social Media Funk

Graphic of a man taking pictures for new content

Social Media is a great tool to use to help promote and build your business, but having to come up with new content can be a drag. Here are 4 content prompts you can use for the next time you’re stuck in a creative rut. 

Testimonials

“It’s not bragging if you can back it up.”-Muhammad Ali 

Posting testimonials from your clients is a great way to directly show your clients and potential clients that not only are you good at what you do, but you’re great! When others see testimonials on a regular basis, it can help instill confidence in them that you are the right person for the job! 

Social Media Stories (Quick, Yet Important Content)

Sharing content on your social media stories is a fun way to interact with your audience in a different way than you would normally do. Try snapping a behind the scenes photo or video on the project you are working on or of your work space- don’t forget to hashtag #bts (Behind The Scenes) to get a further reach! 

Stories are also an amazing way to learn about what your audience wants to see from you. Posting interactive stories like “This or That” or asking a question can allow your audience to engage with you on a more personal level. 

Announcements

Do you have some exciting news you would like to share? It could be a new product that is launching soon or a special sale that you want to offer your customers! Use Announcement as an opportunity to add a flair of excitement to your content! 

Images/ Videos (The Content That Keeps Giving)

What would Social Media be without pictures and videos? Sometimes it’s hard to get new, unique and original content. Share yourself or your team. Make it human, make a connection and show who is behind your social account and your company. We find that showcasing pictures of yourself and your team has a positive outcome with increased engagement on social media. 

If you can, hire a photographer and/or videographer to follow you around for the day, or bring them to an event you are working on. You can get a ton of images/videos that you otherwise wouldn’t normally be able to capture. You can then use these photos and videos for any of the content that we talked about earlier! 

Having to be constantly creative can be hard, but with these content prompts, you can be prepared for the next time you need content- or contact us! Rosewood offers a range of marketing services that can fit every business owner’s needs, from professional photography and videography to social media marketing and account management. Contact us today to see what services are right for you. 

/0 Comments/by
, , , , , , , , , ,

Why Every Business Should Have a Blog (Following Best Practices!)

Man reading a blog about hiring a PPC Ads Manager in Newmarket

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business. 

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

/0 Comments/by
, , , , , , , , , ,

Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

/0 Comments/by