The past two years have been incredibly challenging for nonprofits, which have had to push their normal fundraising efforts into an online world. Thanks to the advancements in technology in the past years, nonprofits now have a range of ways to raise funds online. Let’s take a look at some of the popular online charitable gaming methods and how to increase your ROI and donor base this year.
What is Online Charitable Gaming?
Online charitable gaming is any form of online gaming which is used to raise funds for your nonprofit. These are a few of the most popular online charitable gaming options:
- 50/50 Online Raffle – In this type of raffle, half of the prize pot is given to the winner. The other half goes to the charity. It can be repeated monthly, building the momentum and increasing the prize pot.
- Sweepstakes – These allow you to increase your fundraising efforts and can even be run across the country. By using a licensed sweepstakes company, you can ensure you are following your country’s regulations for sweepstakes.
- Catch the Ace – This is one of the top charitable gaming options! It runs for up to 52 weeks or until the Ace is found. Each weekly draw gives the winner part of the prize money. There’s also a cumulative jackpot for when the Ace is found. Overtime, the prize gets bigger and the odds get better!
Top Tips for Your First Online Charitable Gaming Fundraiser
Understand the Options on Offer to You
There are so many different options on offer to you today, including raffles like Catch the Ace. You’ll need to choose an AGCO Licensed Supplier to provide you with the properly licensed platform. Before you commit, review whether you have the right resources (i.e. volunteers) in-place to successfully run the Raffle or Catch the Ace. Explore if you want a fully-automated solution, which often comes with a larger price-tag. Or a more affordable hybrid solution, which allows more of the donated funds to stay within your organization.
A Cost-Effective Way to Grow Your Donor Database
Online charitable gaming will not only grow your donor database, but it can also increase your ROI at the same time. It’s a safer alternative to physical fundraisers currently, and you’ll also notice you save a fortune by operating these types of events. You can collect the email addresses of your participants, so you can then target them again in the future for further support.
Work With an Experienced Implementation Partner
In order for you to find success with online charitable gaming, we highly recommend working with an implementation partner. They’ll be able to support you with setting up your fundraiser so that you can focus on other more important tasks for your nonprofit.
Contact us today to set up an appointment to learn more about online charitable gaming and how our team can help you to raise funds for your nonprofit this year.
