Boosting Facebook ads may seem daunting at first. But, like everything, there are guidelines to follow on what you should promote, when and how. Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.
Boosting Facebook Ads
Advertising on Facebook is the easiest way to start advertising on social media. You must have administrator privilegdes for the specific page. As a page admin you can view insights of your posts to see how they’re doing organically. You can even view the post’s reach, interactions and impressions.
When Should You Boost a Facebook Ad?
You can technically boost ANY Facebook post originally published by your page. However, to get the best return on your investment, I recommend you boost when the post:
- Is visually appealing
- Accurately represents your business
- Is already performing well organically