Tag Archive for: Blogging

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Why Every Business Should Have a Blog (Following Best Practices!)

Man reading a blog about hiring a PPC Ads Manager in Newmarket

Last week we talked about content repurposing, and how you can turn one blog post into multiple pieces of content. This time, we wanted to talk about why your business should have a blog

There are two aspects to why you should be posting blogs: Technical and Business. 

Technical Reasons For Why You Should Have A Blog

There are two very important technical reasons why you should have a blog: Increase Your Organic SEO (i.e. Impress Google), and Backlinking.

  1. Increase Organic SEO, i.e. impress Google’s algorithms and backlinking. 
    Blogging is effectively the single best way to increase your website’s organic SEO. Your SEO, also known as “Search Engine Optimization”, determines your ranking in Search Engines for relevant search terms.

    When blogging, you can write in a way that boosts your SEO score, that allows both your blog and your website to appear closer, if not at the top of the results page while Googling. This is how you impress Google’s algorithms. Google wants to show the search results that are the most recent and most relevant to the search inquiry. Examples of ways to write to impress Google’s algorithms is to include focused key words. This blog is full of them! Can you guess what they are? 
  1. Backlinking
    Backlinking is essentially any time another reputable website publishes a link to your website. This could be as supplementary info to their blog (i.e. check out so-and-so’s blog for more information!).

    The more people that find your blogs useful and link it to their website, the better your website will perform overall. This is great motivation to not only write blogs that are good for your SEO, but also enjoyable and informational to the reader. 

Business Reasons For Why You Should Have A Blog

There are three business-related reasons why you should be blogging regularly: establish your business as the expert, resonate with readers via real-world applications/case studies and create content to be redistributed on other platforms.

  1. Establish Your Business as the Expert:
    Sharing your knowledge, industry news, tips and tricks, or even news about your business through effective blogging gives you the opportunity to have your clients, customers and industry peers recognize you as an expert in your industry. 
  1. Anecdotes, Case Studies and Projects
    By sharing anecdotes, case studies and projects, you’re allowing the reader an inside view into your operations. They may even touch on issues the reader is experiencing and outline a solution to their own problem. By blogging, you are resonating with your readers. 
  1. Repurpose Valuable Content Quickly & Efficiently
    Blogs allow for a wealth of content to be redistributed with a few extra clicks. You can quote your blog and turn snippets into Canva Graphics. Then post these on your Social Media and backlink to your blog (See what we did there?!) 

Overall, blogging is a great way to drive traffic to your website, which in return will help increase brand awareness and conversions (contact inquiries and/or e-commerce sales). We understand that blogging can be a daunting task, especially if you are learning on how to improve your SEO. Here at Rosewood, we offer blogging services for all business levels, whether it’s needing help improving your SEO or because you don’t have the time to blog, we have you covered. If you are interested in blogging, let’s get in touch!  

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Content Repurposing: How to Turn Blog Posts into Multiple Pieces of Content

A graphic with a miniature man writing a blog post in paper with a pencil that is larger than him. The blog paper is on top of a computer with notifications coming out of it. There is a desk lamp to the right side.

Turning one blog post into multiple pieces of content is not only a great way to save time, but it is also a great way to engage your following and drive traffic to your website. Repurposing your blog posts is also a fantastic way to reach new audiences. When you reach new audiences you open yourself up to gaining new followers and potential clients! 

Use Blog Posts Snippets for Social Media 

If you use social media, then you probably know how time consuming it can be to come up with new content. Using your blog images as a post is a great way to use the content you already have, while still creating content for a different platform. 

One blog can go a long way when we repurpose it! Using excerpts of the blog as captions for your social media posts is a great way to not only use it as new content, but also have it reach a wider audience. 

Captioning a post before your blog is released is a fun way to build anticipation. While captioning a photo with a past blog post is a great way to revisit some great topics and ideas that you have already written about!

Turn Quotes into Graphics

If you use stats or quotes throughout your article, you can easily isolate those pieces and turn them into graphics. Using a tool like Canva, you can find templates for quotes or stats and personalize them specific to your branding.This is a quick way to generate tons of social media content!

Using Blog Posts as Discussion topics

A blog topic that you are passionate about is a great topic to turn into a workshop or a discussion. More and more business owners are going live on their social media to engage  with their community and following. Using a blog topic as a base for your discussion is an amazing way to have people prepared to engage with you. It is also a great tool to have to refer people to when they seek more information on that topic. 

Including Them in Your Newsletters

Using your blog posts in your newsletters can help shape or support the topics that you want to address. A great tip is to only include the first paragraph of your blog. This gets the reader interested and onto your website! When you drive traffic to your website, you also increase your organic SEO. Including a new blog post in each newsletter is also an easy way to get your readers and subscribers opening up your newsletters each month. 

Connecting Your Blog Posts to Your Content 

Now that you have repurposed your blog post, make sure that you have an easily accessible link! An easy and fast way is to have a Linktr.ee set up. This allows you to update links in a matter of moments, both from your phone or computer. Tag us @rosewoodmarketing the next time you repurpose your blog posts! We can’t wait to get reading! 

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To Blog or Not to Blog, That is the Question

Blogging, RosewoodVA, Deanna Simone, Aurora, Newmarket, York Region, Website Designer

As an entrepreneur it can feel like you are endlessly changing hats. You are simultaneously your CEO, IT team, marketing agency, financier and cheerleader. When every moment matters and time management is essential, adding one more task to the mix, blogging, might have you skeptical. But blogging, writing small topic-specific posts on your website, can have incredible benefits for your business.

The Benefits of Blogging

We live in a world where people want to feel connected to the companies and services they choose to spend their time or money on. It’s the reason you will see any large company like Coca-Cola, or Nike with a ‘news’ page on their website.

Blogging on your website is a quick way to create these connections with your clients, while controlling the topics you share. It gives you the opportunity to resonate with your readers, to give clients a taste of your personality and the things that matter to you as a business owner, and to boost your credibility by communicating your knowledge of your industry.

And the marketing machine that is Google loves new content! Google wants to show searches the most recent and most relevant content specific to their search terms. Every time you create a new post for your website you help your SEO (search engine optimization) by letting the cyber world know that you are still an active thriving business.

What to Blog About

For those just starting out, this is one of the biggest hurdles, what do I write about? I’m an aesthetician, an arborist, a lawyer, what do I have to say? The answer to that is, anything.

The problem with blogging falls under our perceptions of it. Sometimes we view it as mindless drivel, when really it’s an opportunity to share knowledge about our industries. Whatever you’re business, you’ve probably been asked a question about it.

Every time someone asks you a question, this is a potential blog topic.

Maybe they want to know what the benefits of using essential oils in pedicures are, or what type of trees grow best in full sun. In my case, people often ask me what the benefits of blogging are and is it really worth their time.

Regardless of the business you’re in, questions equal opportunities for blogs, and more importantly questions equal connections with those asking.

If you’re still struggling with where to start, think about the question you get asked the most. Right there you have at least ten potential blog topics. Challenge yourself to answer those questions in a minimum of three hundred words and show your clients what you know, who you are, and why you deserve their business.

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