When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing. They think of it as a chore. And while I understand the logic behind it, it is also a misconception. Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!
Yes, Social Media Marketing does have similar qualities to chores.
Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.
Start thinking of Social Media as a Sales/Marketing Employee. Read more