Tag Archive for: advertise your business on social media

When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing.  They think of it as a chore.  And while I understand the logic behind it, it is also a misconception.  Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!

Yes, Social Media Marketing does have similar qualities to chores. 

Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.

Start thinking of Social Media as a Sales/Marketing Employee. Read more