The holidays are the perfect time for giving back to the community. While it is fairly easy for individuals to come up with ideas for giving back through charities, brands can sometimes find the opposite.
“Why”, you ask?
Most brands want to give back to something that they genuinely care about while being aligned with their company’s mission.
But why is giving back to the community so important for brands? Consumers love to support brands that make it their mission to give back to the community. Consumer’s perception of your brand can change for the positive if you can make a positive impact in your community.
During Thanksgiving planning, our clients, Food In Motion, reached out to us to let us know that they wanted to give back to their community. Together we were able to determine causes that were close to them and that aligned with their business.
Food in Motion partnered with Welcoming Arms, a non-profit organization that gives back to low-income families in Aurora, Ontario.
For every 10 Thanksgiving Meal Packages sold, Food In Motion donated 1 Thanksgiving dinner to a family of 4.
By advertising their holiday special and their partnership with Welcoming Arms, Food In Motion was able to surpass their sales goals. All while being able to donate 16 hot Thanksgiving dinners to families in need in Aurora.
A great place to start when trying to figure out what to donate would be asking your team for their input. See if there are any potential causes that they are passionate about for giving back to the community.
Here’s a list of potential ideas that you, as a brand can adopt for a little holiday give-back this season.
Reach Out To Another Brand With a Similar Mission
Head to social media to find out what other brands share missions similar to yours. Partner up with them to create exciting ideas for giving back to the community. This can also you to grow your network while doing something great for causes you feel avidly about.
Gifts That Give Back
Another great initiative for a holiday give-back would be to purchase client gifts from brands that also support a cause. Bonus points if they are local!
Not only will you be supporting another company but you will also be playing an active part in helping them achieve their ‘giving back’ mission.
Donating Your Services Or Products
Yes, you can also give away free products or services to those in need. Ask yourself if there are families/businesses in the community who were impacted by the pandemic that can benefit from your product or service. Work with your team to see what you can do to help support them, without spreading yourself too thin (especially if you are donating a service).
There are many ways to give back to the community this holiday season So, if you are unsure about how you can do an authentic holiday give-back, contact us today to set up a call where we can go over causes that are important to both you and your brand while helping you figure out a give-back plan that is sustainable for your business.