social media

A social media presence is one thing, but ensuring your digital platforms remain original, on brand, and content-driven is another. No longer is it acceptable to not be creating your own media to share with your audience; those reposts and #throwbackthursdays are only going to get you so far.

Further, our most recent findings across social media algorithms have shown that, particularly over Instagram, if you aren’t posting more than five times a week, don’t expect results.

Staying Up to Date with Changes in Habits, Platforms & Algorithms

People’s habits change, new software is created and platforms need to update their algorithms to keep up with the influx of data all fighting for first place. This can influence how people use and react to social media marketing, as well as how marketers (us!) reach our target audiences.

We all need to make sure we stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy, and the required skills to make the most of your digital presence.

Content Packages Specifically for Entrepreneurs & Small Businesses

From blogs to photos and videos it can all get overwhelming to keep creating kick-arse posts for your business. It’s a fulltime job, right? Well, what if I said we can help with that?

Our professional photography and videography services are designed specifically for entrepreneurs and small business owners to help tell their stories.

Our friends over at Hubspot in their most recent 2020 Video Marketing data shows that 72% of customers would rather learn about a product or service by way of video. Additionally, they found that people who don’t currently use video are set to bite the bullet this year, with 59% of them expecting to utilize it in 2020.

We Recommend Quarterly Media Shoots to Stay Seasonally Relevant

But, we aren’t here to just push video – because sometimes it just doesn’t apply to your business offerings. That’s why we offer photography services, too. We typically recommend quarterly photoshoots, to ensure that your content is seasonally relevant. These pictures can be used in blogs and as social media content. Not only do they tell your story, but they help your audience resonate with you and build trust.

Feeling overwhelmed? Don’t be. We are here to help. Believe it or not, our process is very streamlined, and you can have fresh content ready for posting in less than a week.

Our Process:

  1. Content Planning Session
  2. Photo/Video Shoot
  3. Editing
  4. Use Your Photos! Options: Either the client can manage their social with special training from Rosewood on BEST practices OR Rosewood can manage your social media presence

Want to know more? Check out our Videography and Photography page HERE for all of our package details. We even have a special running for January to give your social media the 2020 facelift it needs.

The sooner you contact us, the sooner we can get started!

Looking forward to seeing you through the lens,

Georgie

local business networking rosewood va deanna simone

As a small business owner – you know that networking is one of the most important skills that you should learn in order to make your business a success story. Building a successful business takes time and dedication, so it is a great idea to have a network of business professionals to keep you inspired and motivated.

By surrounding yourself with people who share a similar passion and determination, you are more likely to move forward and achieve the results you want. Business networking is a valuable way to expand your knowledge, learn from the success of others, acquire new clients, increase your brand’s awareness, and make friends! 

Rosewood strongly believes in the power of teamwork to successfully reach goals – both personally and professionally. But what’s even more valued, is forming a strong and active LOCAL business network that can help your business grow and flourish in the specific city or region that you serve.

And there are a ton of local business, philanthropic, and interest-based groups to connect with! From “Mom’s in Business” to Green Connections – which supports environmentally and socially conscious business practices.

Rosewood LOVES to Network!

Rosewood is a proud member of:

We also recommend:

Here at Rosewood, we are huge fans of Organic Networking, and just getting out there and meeting people! Selling is typically an afterthought after forming these amazing business relationships.

And one last thing – networking groups take a bit of a hiatus in the summer, but September is just around the corner! Now is the time to check out some of these groups. You can usually attend for free as a guest your first time.

Our Top 5 Benefits to Local Business Networking (not in any particular order!)

  1. Business Opportunities
  2. Valuable Advice
  3. New Clientele
  4. Enhance your Personal Brand
  5. Friendship!

These are just a few of the incredible reasons why local business networking is so important for both your personal and professional growth. Connecting with people who have business experience and share similar interests will undoubtedly help your own brand flourish!

Let’s Connect

Do you have any networking questions or comments to share? Feel free to get in touch with us directly for guidance – we are always happy to help. And of course, we would love to connect with you on InstagramLinkedIn, and Facebook!

Happy Networking!

Ananta

Content Coordinator

Rosewood Inc.

Photo courtesy of Rhonda McNeil of Catch the Brand Photography

e-commerce online holiday shopping and your business rosewood va deanna simone york region

With Black Friday and Cyber Monday behind us, let’s take a tally. How many people shopped online? And how many people went into a physical store?  If you’re like me, I did both, although the majority of those days were spent online shopping.

There is a Fine Line Between Informative and Annoying

My inbox was LIT. Full of emails boasting 40% off, 50% off, 80% off, etc. And you know what? These emails worked! There were two companies I purchased from on Cyber Monday, simply because their promotions notices went straight to my inbox. And the deals were just too good to pass up.

That being said, there were a few companies who overdid it. Some companies that I regularly purchase products from sent me no less than 15 emails on Cyber Monday, and about 30 emails in total from Black Friday through the weekend. This was absurd, and very annoying. It left a bad taste in my mouth about the company and their products.

Authentic Marketing All Year Round

Rosewood is a proponent of Authentic Marketing. If you are providing a service of value, people will purchase it even at full price. Your product/service should speak for itself. If you decide to run a promotion, make sure people know about it, but do it in a respectful way. Think about your own habits as a consumer.

Taking Advantage of Automated Tools:

Abandoned Cart

We’ve all been there: shopping on a website, adding items to your cart, and then leaving before you finish the checkout. Most companies have enabled some sort of an “Abandoned Cart” tool. If the person is logged in or has input their email address before abandoning the cart, the store will email them, notifying them of the items in their cart. Sometimes they’ll even offer an incentive discount. This can be a great strategy, since you already know they are a qualified lead, and perhaps just need a little push (ex. free shipping) to close the deal.

Sales Countdowns

This tool comes in and out of fashion. It offers a countdown sale unique to every visitor. It is incredibly smart, and tracks the IP address of the visitor so it knows how long is left in their specific sale period.  You can also set up automations that will offer incentives if they’re closing in on the end of their sale period. There are many possibilities!

The holidays are competitive for online sales. If you have an online store, what tools are you taking advantage of this holiday season? We would love to hear from you in the comments below.

If you’d like to discuss your website needs with us feel free to contact me. You can follow us on FacebookTwitter, and LinkedIn. And don’t forget to sign up for our monthly newsletter as well for more education and inspiration!

Deanna