What Does Being An Entrepreneur Mean To You?

Being an entrepreneur means taking an idea and turning it into a reality. As a result, it gives an individual the freedom to express their creativity and explore beyond average boundaries.

Join Us!

We invite you to join us on Thursday, November 14th from 7:00 pm – 9:00 pm in the Aurora Public Library Living Room where four local entrepreneurs will share their stories and inspire others to take on the journey of becoming a self made entrepreneur. 

The Journey of Rosewood

The founder of Rosewood, Deanna Simone, will be sharing her journey as an entrepreneur and why Rosewood chooses to focus solely on serving entrepreneurs and small businesses. Deanna gets to know your business inside and out and finds the best ways to market it. Owning your own business is personal, and she believes in becoming a team to work together toward mutual success. She has made it Rosewood’s mission to provide online marketing strategies that reflect your business goals. Rosewood prides ourselves on honesty and transparency, translating technical concepts into terms that business owners can understand and appreciate.

Meet the Other Entrepreneurs in Residence Speakers

The speakers of the November 14th event will bring great background knowledge and experience that you can benefit from for your own business. Kimberley Smith is the Marketing Consultant, Instagram and Facebook Designer and Owner of Young at Heart Painting. Kimberley believes in “providing creative solutions to help improve the lives of others.” Another speaker of the event is Emily Chung, Licensed Technician and Owner of AutoNiche. Emily lives by the motto, “mental grit for the entrepreneurial journey.” Finally, Carl Milroy will be speaking at the event. Carl is the President and Managing Partner of Red Thread Brewing Co. Carl believes simply, “It’s what connects us.” 

Why Is It Important To Share Experiences and Learn From Each Others Mistakes?

It is important to share our experiences to not only learn from each other’s mistakes, but to understand that every entrepreneur will experience failure before success and to not feel discouraged in times of failure. Sharing experiences is a great way for entrepreneurs to bounce ideas off each other. It is also a great way to find some tools and skills that may work for you. Passing on knowledge from experienced entrepreneurs to those who are just starting out can be a great way to find yourself a mentor or even become a mentor for someone who is new to entrepreneurship.

 

This is a great opportunity to meet with new visionaries who share your same drive to succeed. There will be a Q&A with attendees after the speaking. We also have a Smartboard available for your use and refreshments for you to enjoy.

Click here to register for the Entrepreneurs in Residence event! 

local business networking rosewood va deanna simone

As a small business owner – you know that networking is one of the most important skills that you should learn in order to make your business a success story. Building a successful business takes time and dedication, so it is a great idea to have a network of business professionals to keep you inspired and motivated.

By surrounding yourself with people who share a similar passion and determination, you are more likely to move forward and achieve the results you want. Business networking is a valuable way to expand your knowledge, learn from the success of others, acquire new clients, increase your brand’s awareness, and make friends! 

Rosewood strongly believes in the power of teamwork to successfully reach goals – both personally and professionally. But what’s even more valued, is forming a strong and active LOCAL business network that can help your business grow and flourish in the specific city or region that you serve.

And there are a ton of local business, philanthropic, and interest-based groups to connect with! From “Mom’s in Business” to Green Connections – which supports environmentally and socially conscious business practices.

Rosewood LOVES to Network!

Rosewood is a proud member of:

We also recommend:

Here at Rosewood, we are huge fans of Organic Networking, and just getting out there and meeting people! Selling is typically an afterthought after forming these amazing business relationships.

And one last thing – networking groups take a bit of a hiatus in the summer, but September is just around the corner! Now is the time to check out some of these groups. You can usually attend for free as a guest your first time.

Our Top 5 Benefits to Local Business Networking (not in any particular order!)

  1. Business Opportunities
  2. Valuable Advice
  3. New Clientele
  4. Enhance your Personal Brand
  5. Friendship!

These are just a few of the incredible reasons why local business networking is so important for both your personal and professional growth. Connecting with people who have business experience and share similar interests will undoubtedly help your own brand flourish!

Let’s Connect

Do you have any networking questions or comments to share? Feel free to get in touch with us directly for guidance – we are always happy to help. And of course, we would love to connect with you on InstagramLinkedIn, and Facebook!

Happy Networking!

Ananta

Content Coordinator

Rosewood Inc.

Photo courtesy of Rhonda McNeil of Catch the Brand Photography

importance of google analytics roseewood va deanna simone

If you are a business owner or entrepreneur – chances are you heavily rely on the strength of your online presence and the traffic on your website to acquire clients and build your brand. Which is why it is with your best interest in mind that Rosewood recommends taking full advantage of Google Analytics! Google’s free web analytics service not only allows you to analyze in-depth detail about the visitors on your site, but it also provides valuable insights that can help you optimize the online strategy of your business.

Regardless of whether you run an e-commerce website or an informative blog, every business should understand and study the behaviour of their visitors to deliver better results. Keep reading for our reasons on why you should be regularly using Google Analytics to measure the success of your website – and by extension, your business as a whole.

Conversion Tracking

There is a feature which illustrates how many website conversions you have obtained by visitors on your site. It’s always great to know how many people have visited your site, and where they came from, but how do you know if those users are actually converting?

Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, it is essential to confirm that this traffic is actually converting.

Customer Engagement

Engagement metrics such as the bounce rate and average session duration can do wonders to show how well your website is performing. Google Analytics has a number of features that allow you to review how well users are interacting with your website and content. These metrics monitor different aspects of the customer journey, showing how the customer has interacted.

You can also view these statistics against individual pages, giving you a better idea as to what pages are doing well, and which may need optimizing to improve their user experience. Perhaps a page is taking too long to load, or there is too much text and not enough images – leaving the visitor impatient and uninterested. There may be hidden clues to these types of issues in the customer engagement metrics of your site.

Our Top Metrics to Keep an Eye on

  1. # of visitors on website
  2. Average visit length
  3. # of number of pages viewed
  4. Average time on page
  5. Most popular pages on your website
  6. Visitor demographics such as – gender, age, city location, etc.

Converting Data into Business Goals 

Google Analytics data on its own can tell you a lot about website performance. And this information can be very crucial to devising and improving your business plan moving forward. However, you must have a goal in mind for the data to be of use.

True performance tracking and improvement comes from comparisons on current results against previously set goals. Do you want people to get in touch? Download your how-to guide? Use specific goals to target what areas of your website you want to work on.

How Rosewood Can Help

Now that you’re sold on the many business benefits of Google Analytics – feel free to get in touch with us to see how your metrics can skyrocket with our support and training services. If you are new to the analytics world, fear not! We can happily show you the ins and outs of how to use and track the analytics metrics of your website.

And to briefly summarize, Google Analytics can monitor the effectiveness of your online marketing strategies, content, user experience, and functionality on your website. Once you identify any issues your site may have, Rosewood can help you create a solution. Google Analytics provides you with the information needed to improve your website, and we strategize to make it happen!

Questions or Comments? Get in Touch!

Until Next Time,

Ananta

Content Coordinator

Rosewood Inc.