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Holiday Social Media Marketing Tips

It might feel like Spring in York Region & the GTA, but Winter is coming and the holidays are right around the corner.  In the marketing world, it’s always better to be a bit early than too late!

It’s time to start thinking about starting your holiday marketing campaigns. Whether it’s changing your website/social media banners, updating your profile pictures, creating content for themed blogs or newsletters, or communicating with clients in your store-front, here are some tips to help get your marketing through this holiday season. Read more

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Aducational Online Marketing

I have been telling my clients since the beginning that education is key in social media marketing.  When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by providing free education on topics in your field?  Not only does this provide free value to your reader, but it also builds your credibility.

What is Aducational Marketing?

No, that’s not a typo.  It’s a clever term from an online source I often go to for inspiration, DigitalMarketer.com.  It’s not enough to simply sell to people online anymore.  You need to capture their attention and provide some value to them.  Or else why should they read your content in the first place?

What does the term “Aducational” mean?

Think of it as educating through advertising — and it works.

With the sheer volume of “how-to” videos, content is king on YouTube. People either go to YouTube to learn, do, or buy something. Nobody goes to YouTube to be sold to.

– DigitalMarketer.com

Read more

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Should You Invest in Professional Photography for Your Website?

This past weekend I developed a WordPress website for a Photographer friend.  She is like a cousin to me, as in long, long, long-time family friends.  And she is a truly talented photographer.  Working with her on developing her new website made me realize how many businesses and organizations take professional photography for granted.  When really they should be using photography as a tool to build their brand’s image.

I built her website using WordPress with the exact same platform and available tools as I can use and have used to build others.   What makes her project so different however is how the quality and professionalism of the images truly makes the website look like a million dollars.

Here are my Simple Tips for Better Business Branding with Images: Read more

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