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Boosting Facebook Ads

Boosting Facebook ads may seem daunting at first.  But, like everything, there are guidelines to follow on what you should promote, when and how.  Boosting Facebook ads can be a very useful and inexpensive tool for social media marketing.

Boosting Facebook Ads

Advertising on Facebook is the easiest way to start advertising on social media.  You must have administrator privilegdes for the specific page.  As a page admin you can view insights of your posts to see how they’re doing organically.  You can even view the post’s reach, interactions and impressions.

When Should You Boost a Facebook Ad?

You can technically boost ANY Facebook post originally published by your page.  However, to get the best return on your investment, I recommend you boost when the post:

  • Is visually appealing
  • Accurately represents your business
  • Is already performing well organically

How Much Should You Spend on Boosting Facebook Ads?

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Aducational Online Marketing

I have been telling my clients since the beginning that education is key in social media marketing.  When there are so many people trying to sell online, how do you set yourself apart from the competition? Why not showcase your expertise by providing free education on topics in your field?  Not only does this provide free value to your reader, but it also builds your credibility.

What is Aducational Marketing?

No, that’s not a typo.  It’s a clever term from an online source I often go to for inspiration, DigitalMarketer.com.  It’s not enough to simply sell to people online anymore.  You need to capture their attention and provide some value to them.  Or else why should they read your content in the first place?

What does the term “Aducational” mean?

Think of it as educating through advertising — and it works.

With the sheer volume of “how-to” videos, content is king on YouTube. People either go to YouTube to learn, do, or buy something. Nobody goes to YouTube to be sold to.

– DigitalMarketer.com

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Stop Thinking of Social Media as a Chore

When I meet with small business owners to discuss their online marketing strategies, there is always a collective sigh when I bring up the importance of Social Media Marketing.  They think of it as a chore.  And while I understand the logic behind it, it is also a misconception.  Small business owners need to stop thinking of social media as a chore and start recognizing it as the powerful marketing tool it is!

Yes, Social Media Marketing does have similar qualities to chores. 

Yes, it does take time, planning and follow-through to have a successful social media marketing campaign. BUT, while the steps are similar, the outcomes and advantages are much different.

Start thinking of Social Media as a Sales/Marketing Employee. Read more

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