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Email Workflow Sequences for Shopify and E-Commerce Stores Part.1

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As a Shopify store owner, email marketing is one of the best tools on offer to help you retain customers and build relationships with potential clients. When compared to other digital marketing options, you’ll find that it offers the highest ROI and encourages more repeat purchases. The key to a successful email workflow is to find campaigns that work for your audience. Keep reading as we share some of our top email marketing ideas so you can set up email workflow sequences to build your customer base this year.

A Lead Nurturing Series (An Email Workflow Sequence)

Lead nurturing is a critical email marketing practice for Shopify store owners. You’ll use this type of email workflow to push your customers through your sales cycle. Only a very small percentage of customers are ready to purchase immediately, but about half of them will buy something in the future. Instead of focusing all of your time and energy on the small group who are ready to part with their money now, you need to nurture the others, so they choose your Shopify store when it’s time to purchase.

A good lead nurturing email series could look like this:

Educate your subscribers

The first email in the series can offer more information about your industry. For example, if you are a skincare company, consider educating your customers about the top types of products to improve various skin conditions.

Emails-based on-site browsing

Use your Shopify store history to send a final follow-up email that is based on their initial communication with your site.

Introduce your brand

The next email focuses on sharing more about your brand story. You can use this to build your connection with your audience and share why you are a better choice than other companies.

Share stories

Customers are far more likely to buy from a company who they can connect with. Share stories about how your products have changed other people’s lives in the third email in the series.

New Customer Email Workflow

A brand-new customer needs a slightly different approach to guarantee they’ll return to your Shopify store. Start with a welcome email to begin, before checking in a few days later to see how their purchasing process was so far. Two days after the product arrives, you’ll want to check in again and see if it has arrived and if there are any concerns so far. This can then be followed with a feedback or review email a few days after, which can offer valuable feedback for your email marketing team. Following that, it’s time to move on to securing their future custom. A time-sensitive promotion email is the best way forward, which you can send a second reminder of the following day. You’ll need to ensure the promotion is very limited so that they act quickly and return to your company straight away instead of shopping elsewhere.

There are so many different ways to use email marketing as a Shopify store owner. By using a combination of the email workflow sequences we shared here today you can convert new customers to paying ones. We highly recommend creating templates that you can use over and over again so you don’t spend hours sending emails. In our next blog, we will expand more on this topic and how to use email sequences for how to welcome new customers, repeat customers as well as what to do when you have customers who have abandoned cart. With these tips, we hope that you’ll quickly see a huge improvement to your sales when you apply all of these techniques this year, helping your Shopify store to have its best year yet in 2022. Seems like too much? Contact us today and we can help you set up your next email campaign! 

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Are Google Ads Worth it for Small Businesses?

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Whenever you make a google search, you have probably seen Google Ads right at the top of the page. Considering the relationship between page visibility and number of clicks,  this is a great place to be.

However, running such advertisements is not cheap. Depending on your exact needs, Google ads could be quite expensive. Depending on how effective your ad is at converting and how much money is spent per click with PPC ads, it may take up a big chunk of your marketing budget.

So, you have to ask: are google ads worth it for small businesses? Will the increased traffic be worth the additional money I am spending? Keep reading on as we try to answer this question.

What are Google Ads and How do they help?

First off, we have to look at exactly what are Google Ads and how they help market your brand.

When you make a google search, you get a list of results. However, the first result may not be an actual result. It might be an advertisement instead. This would be labelled as ‘AD’ in bold text beside the link.

The actual search results could start from the third or fourth item in the list.

According to research, the top result on Google Search results gets over 30% of the clicks. The second and third results get 15-25% of the clicks. Most people tend to find what they are looking for in these 3 results and not bother any further.

If you want to be visible, you have to get to the top of the page.

To rank naturally at the top of the results, you have to do a lot of search engine optimization. You will have to implement keywords and anchors in your text, add trustworthy links and go out link-building, or optimize the website design and page load speeds. All of these are tricky, expensive, and don’t guarantee results.

What does guarantee you a position at the top of the page are Google Ads.

Advantages of using PPC Ads

There are some specific advantages to using Google Ads, besides showing up at the top of search results.

Ads only show up when users make a specific search. So, you are more likely to reach customers who need the exact goods or services you provide.

PPC Ads are also tailored by location. That means you could reach local users rather than faraway international ones. If you offer a physical service, local users are the main users. It’s crucial to target them.

It is possible to rank highly through natural SEO. However, that means that it is the page with the SEO content that will be listed at the top. This particular page might be a blog post rather than the landing page all customers should be directed to. Using ads, you can neatly avoid this problem by having the Ad link to the landing page.

Optimizing the Approach to your Small Business PPC Ads

In order to make the most out of your PPC ads, you should leverage some strategies! Here are some tips and tricks to consider:

Focus on Google Ads that Convert

Google ads are all based on PPC, or pay-per-click. That means you pay when someone clicks your ad. If they click on it and then leave without buying anything, then you have actually lost money. You definitely want to minimize cases where this happens!

That’s why all PPC ads should focus on content that converts. The easiest type of content that converts are ads for buying. Suppose a potential customer wants to buy ‘Men’s Watches’. You can target that particular niche by focusing on keywords related to watches and purchasing in your searches.

Research Good Keywords to use

Just like with SEO marketing, it is necessary to use a good keyword in Google Ads. Ad designers should write keywords based on what kind of searches users will make.

Keyword research can be done through dedicated SEO marketing tools. Google Trends is also a limited way to get the latest hot keywords.

An example of a good keyword or phrase is “coffee shop near me”. This phrase is not just optimized for local search but voice search as well. People using voice search often phrase their search in that way, so the answers should give them an exact result.

Get Immediate Results and Track Them Easily

As I mentioned before, using SEO to naturally climb to the top of rankings takes a lot of time. You are fighting other SEO websites throughout the climb. It can be exhausting and unrewarding, no matter how much money you spend.

On the other hand, Google Ads is much more likely to provide a visible return on investment. You can track the exact statistics of your ad in real time. You can see how many people clicked on the ad, and then how many people browsed the website.

Real time metrics give you an idea of what to focus on. For example, potential customers click the ad for your online shop a lot, but then leave without purchasing anything. This indicates that your ad is effective, but the website needs more work!

Be Aggressive and Target Competitors Through Your Google Ads!

Targeting competitors with Google Ads is an unconventional strategy, but it works! The idea is that people will click on the top two or three links, not just one. So, if your site shows up just below the competitor’s site, you are getting a good chunk of profit from him!

Google Ads can be expensive. It is imperative that the PPC ads campaign is a success. If there are too few conversions, then it can quickly turn into a money sink. Keep a close eye on your ROI metrics and be ready to pull the plug if it turns out the ads are not helping your small business anymore.

Despite that, Google Ads are one of the best ways for a small business or brand to get its name out there. Various strategies can be used with Google Ads, which I have highlighted above. If you use them, your website will get a steady stream of visitors in no time.

If you would like to learn more about whether Google Ads is right for your business, book a discovery call with us!

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Taking Time Off As A Business Owner: How to Plan Ahead

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You would never expect your employees to work without having any days off, so why expect the same for yourself? Taking time off (and not just a sick day) is not only important for your own health and wellness, but for your business as well. 

After-hours, weekends and vacations can sometimes look less like time off, and more like working from a different spot. 

As a business owner, taking a vacation can seem impossible. However, planning ahead of time will allow you to actually relax and give you confidence that your business will be okay. 

Here are a few tips to help you plan for some downtime:

Predict Slow Times

Taking time off during your peak months will most likely prevent you from having a stress-free vacation. Even if you aren’t working, you’ll likely be thinking of work. Scheduling your time off during a known slow period will allow you to enjoy the moments and not have to worry about there being a thousand tasks and projects that are waiting for you when you return.

Have a Second in Command

Appointing a manager or top team member to take on any urgent matters is crucial to being able to step away. This should be someone you can trust. Maybe they’re already your go-to or the team member with the most experience. Whoever it is, make sure you provide them with any necessary information that they may need and don’t already have while you are away, this way they only have to reach out to you if it is an emergency. 

Give Your Clients Plenty of Notice

You have done the planning on when you are going to take time off, and who will be running the show while you’re relaxing, now it’s time to let your clients know. We suggest sending out an email to clients a few weeks before, letting them know that you will be out of the office, as well as introducing them to who will be taking care of them during that time. Including a reminder of your time away in your email signature is also a great way of reminding your clients leading up to your time away. Setting up an automated email saying that you are on vacation will help you put work on the backburner and not feel guilty about not responding to your clients. 

We know that stepping away can be a hard decision for any business owner, but it is important to be able to take time to relax. Whether it is a day or a week, there can be many benefits that can come from taking time off, such as reduced stress, clearer thinking, increase in productivity when returning to work, creative flow and most importantly, can also prevent burnout. If you plan ahead, the only thing you’ll be thinking of is why you didn’t do this sooner. 

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