Valentine’s Day is a big day for romance and marketing. These are also the two arenas where clichés only lead to eye-rolls instead of undying affection. Romance and marketing need to be inventive and authentic to get attention. Valentine’s Day is one of the first holiday opportunities in the new year for business marketing, but it also means every business is advertising around it. When so many businesses are trying to woo customers, you need to stand out to really charm them. Here are five tips to break away from those eye-rolling Valentine’s clichés and start planning original ideas.
Be Original and Make Your Business Creatively Romantic
Often when people imagine Valentine’s Day, they think of restaurants, candle-lit dinners, and flowers, but romance takes countless forms. Originality is the essence of charm. Imagine how your business can fit into romantic plans or a date, and have your marketing inspire novel romantic actions or gifts. Maybe certain products or Valentine’s packages can make a heartfelt gift or be the basis for a cute date. Have fun with it: new pajamas for a night away, bikes for a couple’s ride on the trails, or a board game for an intimate night at home. Be creative and market to the experiences and emotions of moments your business’ products/services can create. Even a gift card can be made romantic for partners to share a shopping spree date.
Market to their Original Relationships: Friends
Valentine’s is typically for romantic partners, but not everyone will be spending the holiday with their sweetheart. Friends, however, are no less important loved ones in our lives. You can include marketing that inspires shows of affection between friends. Our friends provide valuable emotional support like our partners, and it’s also nice to show them care and appreciation. Galentine’s Day on February 13 has recently become a more notable day for women to shower each other with amicable affection. It’s perfect if your business primarily caters to a feminine demographic. If you are looking for a more gender-inclusive option, you could go for the similarly punny “Pal-entine’s Day”.
Embrace Their Own Valentine
Along with partners and friends, everyone should have and show love and care to themselves. You can market services and products for those who are looking to or should give themselves that much deserved affection this Valentine’s Day. Along with marketing for platonic relationships, this strategy lets you reach customers or clients who may otherwise feel rejected or dejected during the holiday of love. Marketing that emphasizes their individual value and sympathizes with their possible loneliness helps motivate them towards acting on that original self-affection.
Be Their Valentine
Your marketing doesn’t just have to focus on customers and clients showing love to those important in their lives. Your customers and audience are valuable to you and your business, so Valentine’s Day is a great opportunity to show them some of your own love. Be their Valentine with special promotions or discounts. Create social media posts that acknowledge and thank your community. Be sure that those displays of affection or gratitude are authentic and in line with your brand so they feel sincere. Front-facing the human element of your business in this marketing will further ensure those Valentine’s posts create a real connection.
Combining These Together for Something Truly Original
One of these strategies alone will help you create some original Valentine’s marketing for the well-trodden holiday of love. However, using a strategy that only targets romantic partners, friends, or singles will exclude the others. Combining multiple of these strategies will allow you to reach and acknowledge most if not all your community and potential customers. Use multiple strategies together to create a fully original affectionate marketing roster that can pull on everyone’s heartstrings.
Originality is the Essence of Marketing and Romance
With these strategies you can bring some spice to your marketing this Valentine’s Day. Demonstrate how your business can play a vital role in your customers and community showing each other affection along with showing your own. Want more original strategies and ideas? Contact Rosewood’s marketing team for help creating novel and effective marketing.